Consultant-National Market Research

Description:

Responsible for driving voice of the customer into KP (external and internal voice). Look into how to do a better job of retaining existing employers/members and how to do a better job of attracting new employers/member groups. Provides support for the Health Plan & Medical Groups in terms of monitoring performance and providing new insights into customer needs. Focus areas include: Market position, Product Development, Brand position, Advertising evaluation, service performance/customer satisfaction, Sales & Marketing performance. Provide research support to Senior Leadership to help guide strategic & tactical decisions.

Preferred:

• Market research design for both qualitative and quantitative projects

• Experience in multiple regression, correlation, and cross tabulation essential to be successful in the role

• Focus group moderation and in-depth interview experience

• Experience in Discreet Choice Modeling and Human Centered Design

Essential Functions:

• Perform in-depth, high level analyses on selected research projects.
• Participate in and design more complex market research projects.
• Design an analysis plan to address key business issues.
• Effectively communicate market research findings.
• Identify new methodologies and trends in market research and their application.
• Develop and evaluate RFP's from vendors and support the selection of vendors.
• Manage day to day issues with NMR vendors.
• Perform moderate to complex data analysis and manages & constructs databases (running cross tab analysis, significance testing, etc).
• Sort through alternative hypotheses & causal factors.

Basic Qualifications:

Experience

• N/A

Education

• Bachelor's degree in marketing, market research, business, or social sciences with thorough training in qualitative and quantitative analysis and research methods AND four (4) years of related experience OR a master's / doctorate degree AND two (2) years of related experience.

License, Certification, Registration

• N/A

Additional Requirements:

• Requires knowledge of survey research techniques and/or statistical methods.
• Excellent analytic, problem-solving, quantitative, and qualitative skills, including sampling methodologies and statistics.
• Good understanding of and ability to think through causal relationships.
• Must be able to work in a Labor/Management Partnership environment.

Preferred Qualifications:

• Minimum five (5) years of related experience with a master's degree preferred.
• Experience in both research and business operations preferred.
• Master's degree preferred.
• Knowledge of health care industry dynamics and trends preferred.

Primary Location: Maryland,Rockville,Rockville Regional Offices 2101 E. Jefferson St. Scheduled Weekly Hours: 40 Shift: Day Workdays: Mon, Tue, Wed, Thu, Fri Working Hours Start: 8:00 AM Working Hours End: 4:00 PM Job Schedule: Full-time Job Type: Standard Employee Status: Regular Employee Group/Union Affiliation: Salaried, Non-Union, Exempt Job Level: Individual Contributor Job Category: Sales and Marketing Department: National Market Research Travel: Yes, 5 % of the Time

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