Product Marketing Manager – Nike Run Club, Global Direct Marketing

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Description

Nike Direct Marketing is looking for a Manager of Product Marketing for the NRC App to manage and execute the brand vision, positioning and strategy to bring best in class brand experiences to life for one of the most active Running platforms on the planet. As part of Nike Direct Marketing and the Digital Channel Marketing Team, your mission will be focused on creating experiences centered on a 365 lifestyle of sport. You will be a key contributor into a multi-pronged Nike Direct digital marketing strategy that crosses teams throughout the organization with direct collaboration and alignment with our geographies.

This role will oversee the development and execution of specific strategies for NRC App focused on ways to drive new levels of engagement and member retention surrounding our most active community of runners. You will look to shape, grow, serve and reward an active NRC community helping define and deliver holistic experiences and services that keep them engaged, motivated, and running faster and farther. Key deliverables include consumer journey strategy, digital marketing roadmap & experience requirements & best practices, test/measurement plan and owning pilots and geo rollouts for new marketing capabilities.

This role requires a strategic mindset demonstrated through innovative digital thinking and expertise to drive key decisions that move the platform and brand forward. We're looking for a demonstrated digital marketer who is creative, collaborative, and eager to develop. A leader of inspiration, uniting team & geographies around the Nike Direct Marketing vision & NTC channel strategy.

RESPONSIBILITIES

• Responsible for managing the execution of the NRC App brand strategy, delivering global playbook & toolkits with channel guidelines, consumer journey framework, marketing capability use-cases and best practices informed by geography learnings, data and insights.

• Subject matter expert of the NRC platform and deep knowledge of the digital capabilities, understanding how to maximize the channel to elevate the consumer experience.

• Identify and share NRC marketing needs and learnings back into Consumer Knowledge, Digital Design and Digital Product teams to ensure the platform and product roadmap is optimized to support marketing, consumer and geography needs.

• Drive engagement strategy for the NRC App consumer experience including app store optimization, content strategy, personalization, mix, targeting, and journey design

• Work in partnership with geos, global digital brand, category brand & performance marketing to drive app downloads and an always on install offense.

• Educate, operationalize with geos and deliver go to market plans for key features and new releases

• Operationalize new NRC channel standards (new guidelines, marketing capabilities and data-driven best practices) that can be shared globally and across marketing to drive efficiency, consistency, and effectiveness.

• Manage NRC pilot-to-scale experiences, testing new and innovative ways to deliver personalized experiences at scale and solve for common consumer and geo needs.

• Manage global knowledge sharing forum to capture cross-geo learnings and drive insights to action by activating wins globally.

• Provide strategic digital thought-leadership as it relates to the NRC channel within seasonal ideation for category experiences, identifying new, innovative ways to engage the NRC community with newness and motivation from the brand.

• Inform editorial content creation process to develop channel right content and testing approach to match consumer intent based on insights and NRC best practices aligned to geography experiences needs.

• Execute cross channel strategies in partnership with app and channel leads to serve members holistically, connect to other commerce and activity experiences and drive re-engagement.

• Work with category teams to deliver product positioning & messaging that clearly defines the benefits of NRC to drive engagement and retention.

• Understand the competitive landscape, analyze market and company data alongside partner strategies to define opportunities, audiences, objectives, threats and priorities.

PARTNERSHIPS

• Partner with retail brand team to co-develop omni-channel frameworks to enable connected consumer journey's for training athletes*.

• Collaborate & align with Nike Direct Digital Product on new marketing capabilities/features to be prioritized on product roadmap.

• Partner with category brand teams to develop NRC vision and brand plan

• Drive 365 iterative learning loop to wire channel insights & content insights into Nike Direct Marketing and Category Marketing offense, continually test, measure & optimize seasonal plans in partnership with Consumer Knowledge and Integrated Knowledge.

Qualifications

• Minimum of 4 years of directly relevant digital marketing experience for an e-commerce company, preferably in retail

• Experience working with marketing analytics and how to derive actionable insights

• Understanding of digital landscape, user experience and our digital platforms

• Passionate about training

• Excellent oral and written communication skills including meeting facilitation and making persuasive presentations to senior leadership

• Experience of working cross-functionally in a matrix organization

• Will drive a culture of always-on testing and learning, including the rapid application of consumer signals into strategy, planning, and content iteration

• Champion and implement data-driven decision-making processes with strong focus on marketing performance analytics & optimization

• Ability to understand challenges or underlying opportunities, share ideas, and develop effective responses or elevate to higher management

• Adapts quickly to move at the pace of consumer and work in a constantly evolving environment, making judgment calls and shifts as needed

• Natural digital curiosity with in-depth awareness and passion for learning the marketplace, consumer trends, evolving retail landscape and industry best practices.

• A desire to be a part of a fast-paced, high energy, skilled team of marketers that have a passion for sport and culture and creating meaningful connections between consumers and the Nike brand

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 00419604