Manager, Marketing - Full-time / Part-time

About Music & Arts:

Music & Arts is the largest band and orchestra instrument retailer in the United States and was founded in a Bethesda, Maryland home in 1952 by Ben O'Brien. Since 1952, Music & Arts has been dedicated to servicing communities across the nation by providing quality instruments and services like affordable instrument rentals, music lessons, and repairs. Music & Arts owns and operates more than 160 stores across the US has an active and growing ecommerce platform making this a truly omni-channel organization.

Position Summary

The Marketing Manager is responsible for the development and implementation of national retail marketing programs designed to drive increases in incremental product sales, rental accounts, repair accounts, private lessons, and ecommerce. Through a deep understanding of market needs and sales trend data, they are responsible for the development, pitching, execution, and analysis of unique, omni-channel national marketing campaigns that drive achievement of organizational goals. The ideal candidate will have experience in retail marketing, direct mail, digital marketing, budget management, project management, event planning, data analysis, and social media. Music experience is not required.

Essential Duties and Responsibilities

To perform this job successfully, an individual must be able to execute each duty satisfactorily. Other duties and assignments of specific projects may be provided by management. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

General

• Own the omni-channel marketing calendar by planning and executing monthly marketing campaigns. Promotions within the campaigns include couponing, A/B variant testing, flash sales, grand openings, as well as incorporate traditional, digital, social, events, and experiential marketing tactics.
• Collaborate with the merchandising team to ensure promotional products and inventory are aligned.
• Track and evaluate market progress using data to inform valuable recommendations for future executions.
• Reporting -- generation, creation, analysis and data-mining of monthly marketing reports with KPIs showing KPIs and sales goals.
• Manage and mentor Marketing Coordinator in support of general marketing initiatives.

Project/Event Management

• Develop and execute national programs designed to maximize sales growth and increase customer traffic through outreach.
• Supervise logistical, administrative and communications aspects of new store openings, event planning, community relations, publicity and national advertising.
• Conceptualize and coordinate campaigns which will require creative briefs to the design team to support marketing.

Budget Management

• Pitch, track, and justify budget expenses for national marketing programs.
• Ensure all expenses are within budget.
• Monthly budget review to ensure all expense is submitted in a timely manner.

Education and Experience

• Bachelor's Degree in business/marketing or equivalent work experiences.
• 5 years marketing experience and/or project management.

The qualified candidate will posess:

• Excellent communication skills both written and verbal
• Ambition, strong work ethic, willingness to learn
• Ability to take ownership of assigned tasks
• Internal drive and strong problem solving abilities
• Ability to work in team environment and communicate with individuals at all levels of the organization
• Ability to influence others
• Ability to manage upwards and handle ambiguity
• Strong organizational skills and the ability to manage multiple projects at one time
• Strong comforts in both quantitative, qualitative, and creative aspects of marketing

Other:

• This role may require flexible hours
• Up to 10% travel
• This Position is located in Frederick, MD (nearest metropolitan areas are Baltimore and Washington D.C.)