General Manager/Marketing Coach for Searcy Office - Full-time

Home Instead Senior Care® General Manager/ Marketing Coach Job Description Searcy, AR
Email resume to Matt.McClure@homeinstead.com 

McClure and Associates, LLC d/b/a Home Instead Senior Care

 

Objective:

The General Manager/Marketing Coach is responsible for successfully directing and coordinating all activities in the franchise for growth and development of the business and coaching marketing staff

 

Primary Responsibilities:

• Reflect the core values of McClure and Associates, LLC (d.b.a. an independently owned and operated Home Instead Senior Care franchise).

• Develop and manage the annual franchise operational plan and budget.

• Achieve the annual operational plan's revenues, and other operational goals by the stated milestones.

• Provide leadership and management of all Home Instead® departments such as, staffing, human resources, client services and home care sales which affect operational efficiency and achievement of the operational goals.

• Manage outcomes of all department activities and direct changes that will drive achievement of operational goals.

• Develop and maintain positive and professional relationships with referral sources in the community.

• Adhere to all company policies, procedures and business ethics codes and ensure that they are implemented and communicated to all employees.

• Develop and implement marketing plan including social media

• Provide support and coaching for marketers in 3 offices

 

Secondary Responsibilities:

• Maintain and establish strong relationships with neighboring franchise owners

• Maintain and establish strong relationships with the Home Instead, Inc. Business Performance team

• Perform any and all other functions and responsibilities deemed necessary for the successful operation of a Home Instead Senior Care franchise office

   

  Critical Numbers:

• Develop and manage all Key Performance Indicators of the business and report them weekly to the Home Instead Senior Care franchise owner.

• Develop and implement weekly accountability meetings with each key player focusing on their growth and development.

• Develop and implement weekly accountability meetings with each marketer focusing on their growth and development.

   

   

  Education/Experience Requirements:

• College degree or equivalent work experience

• Strong Communication Skills

• Proven leadership experience with focus on driving results

• Strong Background in Marketing and Sales

• Four to ten years of related business experience or an equivalent combination of education and work experience may be considered

• Must possess a valid driver's license

   

  Supervisory Responsibilities:

• This position will be responsible for overseeing all of the functions performed by the office staff. Responsibilities include interviewing, hiring and training employees, planning, assigning and directing work appraising performance, coaching employee's performance addressing complaints and resolving problems, coaching and directing marketing staff.

   

  Knowledge, Skills and Abilities:

• Must have an understanding of and uphold the policies and procedures established by McClure and Associates, LLC, (d.b.a. an independently owned and operated Home Instead Senior Care franchise)

• Must demonstrate excellent oral and written communication skills and the ability to listen effectively

• Must have the ability to work independently, maintain confidentiality of information and meet deadlines

• Must have the ability to demonstrate effective interpersonal skills is essential as well as sound judgment and good decision-making

• Must demonstrate discretion, integrity and fair-mindedness consistent with company standards, practices, policies and procedures

• Must have the ability to organize and prioritize daily, monthly, quarterly and yearly work

• Must have the ability to establish good working relationships with office colleagues, the franchise owner, clients and the community

• Must have the ability to present a professional appearance and demeanor

• Must have the ability to operate office equipment

• Must have computer skills and be proficient in Word and Excel

• Must be able to work evenings or weekends as required

• Must have knowledge of the senior-care industry

• Must have the ability to sit at a desk and listen effectively for long periods of time on the telephone

• Must be patient and congenial on the telephone

• Must be able to perform duties in a professional office setting

• Must be able to think clearly and be objective in decision-making

• Must be able to motivate others

• Must be able to balance administrative side of work with the competitive side of the work

• Must be able to lead, facilitate, and motivate teams.

• Must be able to recruit &ldquoA&rdquo players

• Must be able to pass state and FBI background check

• Experience working and developing social media plans and search engine optimization preferred

Each Home Instead franchise is independently owned and operated.