Merchandising & Promotions Coordinator - Full-time

The Merchandising & Promotions Coordinator is responsible for identifying the tools used and effective creation and execution of promotions for our retail stores, including auditing and assisting stores on the execution and merchandising of promotional plans. This is done through knowledge of the deployed tools, interaction with the marketing team, and direct communication with store staff. All results will be analyzed and reported on with insights for improvement opportunities. 

Key Areas of Accountability:

• Create, develop, deploy customer attraction and retention efforts.
• Develop an expert level understanding of Social Media, mobile application and loyalty tools that are authorized by Quality Dairy.
• Stay current with capabilities of our platforms and recommend promotions:
  • Social Media – Facebook, Instagram, Tik Tok, and Snap Chat
  • Kickback Loyalty Program
  • Rovertown Mobile Phone Application
  • Others as identified
  • Compare and contrast QD programs with competitor versions.
• Research consumer trends of media uses and develop proposals and plans for leveraging those trends.
• Pull reports and analyze data from our loyalty program and mobile app. Monitor key metrics to include the following, but not limited to:
• Customer counts – by store and total
  • Average sales dollar per customer - by store and total
  • Sales – by store and total
  • Margin - by category - store and total
  • Promotion effectiveness – by category, tool, store, total
  • Inventory – by promotion, store and total
• Work with our 3rd party loyalty and mobile app service providers and category managers to procure funding for customer promotions.
• Audit and assist with marketing plan implementation at store level:
• Audit current Marketing Plan:
• Check current signage is in place and ensure removal of old promotional materials has taken place.
• Assist stores with shelving, merchandising, strategy, and plan-o-gram implementation.
• Assist stores with placement of shippers and POS impulse items to ensure a clean appearance in our stores.                                  
• Assist stores with updates and maintenance of shelf tags.
• Produce new tags as needed to ensure price and product accuracy.
• Train and develop store teams to better merchandise and execute promotions in the store.
• Assist with the production of the Monthly Promotion Communication Packet for the Retail Stores.
• Work with all category managers to collect and assemble a monthly promotion sales information packet for the upcoming month
• Include a grid sheet featuring all sale items by category.
  • Include promotional items along with any special sales information needed for that month.
  • Give clear and precise direction for promotional product placement by location.
• Review/research and report on loyalty reports along with mobile phone App reporting to develop metrics and weekly reporting on program execution and success.
• Work with category managers and senior management to build further success of these programs.
• Review on-going customer service monitoring surveys
• Data collection
• Data analysis
• Develop and distribute monthly reports as deemed appropriate by senior management.
• Analyze marketing trends; prepare reports and gather information.
• Perform special studies and develop data and information, assessment and recommendations as requested by the Category managers/Marketing Manager.

• Communicate with external customers and company personnel regarding sales promotions.

  Education/Training/Certifications/Practical Experience:

• Associates degree in marketing, merchandising, business or currently working on a degree.
• One year marketing accounting experience and trend analysis.
• Three years Front Line Retail/Convenience Store Management.
• Strong analytic skills and the ability to think strategically.
• Computer experience in MS Word and Advanced Excel knowledge
• Knowledge of POS price book.
• Knowledge of trends, seasonality, regional promotions.
• Valid Driver’s License
• Good Driving Record
• Completion of all store required training courses

Required qualifications:

• Legally authorized to work in the United States
• 18 years or older

Preferred qualifications:

• 3+ years of experience in the retail industry
• Own a personal vehicle
• Valid driver's license
• Background check
• Motor Vehicle Report (MVR) Review
• Drug screening