Marketing Growth Manager - Elite Business Insurance -Tampa, FL

Marketing Growth Manager – Elite Business Insurance (Tampa, FL)

Compensation:
$60,000–$75,000 base salary (depending on experience)
+ 2% commission on new business premium generated from marketing leads
+ Quarterly performance bonus incentives based on lead and production goals
Schedule: Full-Time (40 hours per week) | On-site preferred (Tampa, FL)

About Us

Elite Business Insurance is one of Florida’s fastest-growing commercial insurance agencies — with over 1,500 clients. We specialize in helping small and mid-sized businesses across the state protect what they’ve built.

We’re not your typical insurance agency — we’re driven, disciplined, and aggressive about growth. There’s currently no dominant commercial insurance brand in Florida, and we plan to change that.

We’re looking for a hands-on Marketing Growth Manager who’s ready to take the bull by the horns and build a scalable marketing engine from the ground up — someone who can blend creativity, analytics, and accountability to help Elite become the #1 name in Florida commercial insurance.

The Role

You’ll be the first full-time marketing hire at Elite Business Insurance — leading all marketing activity, from paid advertising and SEO to brand presence and content creation.

This is a performance-driven role — if your marketing efforts bring in new policies and revenue, you’ll be rewarded for it.

Key Responsibilities

Weekly (Ongoing)

• Build, manage, and optimize Google Ads, Meta Ads, and LinkedIn campaigns to generate inbound commercial insurance leads.

• Develop and maintain conversion-focused landing pages and funnels.

• Manage and grow Elite’s Google Business Profile, improve local rankings, and increase review volume.

• Write and publish SEO-driven blog content and build local backlinks.

• Create and manage short-form social content (Reels, TikToks, YouTube Shorts) showcasing Elite’s expertise and brand.

• Send email campaigns and retargeting sequences to re-engage inactive prospects and cross-sell existing clients.

• Track and report weekly KPIs: ad spend, leads, cost per lead, conversion rate, organic growth metrics, and ROI.

• Coordinate with agency leadership to align campaigns with sales goals and service priorities.

Monthly / Quarterly

• Deliver clear, data-backed growth reports with performance insights and next steps.

• Optimize strategy based on lead quality, closing ratios, and market trends.

• Build scalable marketing systems that can be expanded as the agency grows.

Success Metrics

• Generate consistent 10–20 qualified inbound commercial leads per week.

• Maintain cost per lead under $150 across channels.

• Help achieve $1M+ in new annualized premium in the first 12 months through marketing-generated business.

• Improve local SEO visibility and rank on page one for key terms like “Commercial Insurance Tampa” and “Business Insurance Florida.”

Tools You’ll Work With

• Google Ads, Google Analytics 4, Tag Manager

• Meta Business Suite, LinkedIn Ads

• Canva / CapCut (for video content)

• HubSpot or equivalent CRM for tracking and ROI reporting

• CallRail / WhatConverts for call tracking and lead attribution

Compensation Breakdown

• Base Salary: $60,000–$75,000/year

• Performance Bonus: 2% of all new business premium generated from marketing leads

• Quarterly Bonus Incentives: Based on achieving production, lead, and ROI targets

• Total Compensation Potential: $100K+ annually with results

Who You Are

• 3+ years of hands-on digital marketing experience (preferably service-based lead gen)

• Proven success generating and tracking qualified leads through Google Ads, SEO, and social campaigns

• Self-starter who can take initiative, test ideas, and drive measurable results

• Analytical and creative — you love testing, optimizing, and improving systems

• Confident communicator with leadership potential

• Hungry to help build something big from the ground up

Why Elite Business Insurance

• Established, profitable, high-performing agency

• Huge untapped market with zero dominant commercial insurance brand in Florida

• Direct line to ownership — your ideas and execution directly impact growth

• Stable base + real performance upside

• Growth-oriented, disciplined, and entrepreneurial culture

Ready to build the #1 commercial insurance brand in Florida?

Send your résumé, a short description of one campaign you built and managed, and examples of any marketing work or analytics dashboards you’ve handled.