Direct to Consumer Marketing Specialist

p/pp/pp/pp/pp/pp/ppstrongJob Title: /strongDirect To Consumer Marketing Specialist /ppstrongLocation: /strongNegotiable /ppstrongWork Environment:/strong Field /ppstrongJob Type: /strongFull Time /ppstrongReports To: /strongMarketing Director/pp/ppstrongAbout our company: /strong/ppAdvantage Home Care is a leading provider of non-medical home care services, dedicated to empowering individuals with disabilities to live safely, healthily, and independently in the comfort of their homes. With a proud history dating back to 1980, Advantage Home Care has been a trusted partner to Midwestern families for over four decades, delivering high-quality home care services to the neediest population./ppnbsp;/ppstrongDescription of the role:/strong/pp/ppThe strongDirect-to-Consumer (D2C) Marketing Specialist/strong is a key driver of growth at Advantage Home Care, responsible for acquiring new clients and caregivers through direct, community-centered engagement. This field-based role focuses on building trust, increasing brand visibility, and converting relationships into active business. Through grassroots outreach, local networking, and consistent follow-up, the D2C Marketing Specialist ensures our services remain top-of-mind for families and community partners seeking high-quality home care./ppnbsp;/ppstrongMain responsibilities you will be assigned to:/strong/pp/pp•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Serve as a local brand ambassador, actively promoting Advantage Home Care’s services in assigned communities./pp•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Conduct door-to-door outreach, attend health fairs and local events when approved, and engage with family-selected caregivers (BYOC) and potential clients./pp•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Educate families on care options, provide marketing materials, and guide them toward enrollment./pp•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Track all leads and activity in CRM or designated tools; meet KPIs including calls, visits, referrals, and conversion rates./pp•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Collaborate closely with intake and recruitment teams to ensure seamless hand-offs and client onboarding./pp•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Address misconceptions, overcome objections, and personalize outreach using regional knowledge./pp•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Assist in identifying and resolving any issue, dissatisfaction, or problem that a client or caregiver may be experiencing./pp•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Dedicate strong75% of work time to forward-facing, growth-focused activities./strong/pp•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Other duties as assigned and deemed appropriate by management./ppstrongTo be successful in this role:/strong/pp/pp•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; strong75% in the Field:/strong Actively engaging with prospects and community partners most of the week./pp•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; strongStrong Community Presence:/strong Building trust through consistent, weekly visits in assigned regions./pp•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; strongLead Conversion:/strong Generating referrals and turning them into active clients and caregivers./pp•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; strongOrganized Follow-Up:/strong Tracking outreach and staying on top of every lead./pp•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; strongTeam Collaboration:/strong Partnering smoothly with intake and recruitment for follow-through./ppstrongPreferred qualifications the will help you in this role:/strong/pp•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Experience in sales, marketing, or community outreach./ppstrong•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; /strongStrong strongcommunication, and interpersonal skills./strong/ppstrong•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; /strongSelf-motivated, goal-driven, and comfortable working strongindependently in the field./strong/ppstrong•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; /strongOrganized with experience using strongCRM tools/strong and managing follow-up preferred./ppstrong•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; /strongKnowledge of stronglocal community dynamics and grassroots marketing tactics./strong/ppstrongOur workplace culture:/strong/pp•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; This position is 75% travel oriented./pp•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Standard office hours (8:00 am – 5:00 pm), this position is up to full time depending on availability amp; need./pp•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Pay rate : Negotiable./pp•nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Office Location – Negotiable./ppnbsp;/ppstrongEqual Employment Opportunity Statement/strong/ppIt is the policy of Advantage Home Care not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status./ppstrongEmployee Signature:/strongu/u/ppstrongBenefits/strong/pulliEarned Time Off/li/ulul liMedical Benefits, Dental, Life Insurance/li liWeekly paychecks/li liCompetitive Pay/li liFun, Lively, and Family work environment/li liPerformance Bonuses/li liRoom for advancement/li /ulpstrongAbout the Job/strong/ppPay:/pulli$17-$18 per hour/li/ulpSchedule:/pulli8 hour shift/li/ulpSupplemental pay types:/pulliBonus pay/li/ul