D2C Sales and Marketplace Manager

Position Title: D2C Sales Manager (Owned and External Sites)

Position Summary: The D2C Sales Manager is responsible for driving sales growth through strategic management of SWCORP's owned e-commerce sites and external marketplace accounts. This role focuses on optimizing site performance, executing promotional strategies, enhancing customer engagement, and ensuring seamless integration of digital platforms and technologies. The D2C Sales Manager will lead efforts to expand SWCORP's online presence, develop tools for professional users, and maintain effective communication with partners such as ACE Hardware stores.

Responsibilities:

• E-Commerce Management: Manage owned e-commerce sites like ANZZI.com and SSD.com to drive sales growth through promotions, sales events, and maintaining a promotional calendar.
• Product and Pricing Updates: Regularly update pricing, add new products, and ensure accurate listings across all platforms.
• Pro Phase Expansion: Oversee website enhancements, finalize dealer portals, and develop tools for professional users and installers.
• Marketplace Account Management: Optimize product assortment, visibility, and performance on platforms like Walmart.com, Houzz, and Overstock.
• CRM Integration: Collaborate with the Customer Service Manager to automate Pro leads integration into the CRM system.
• Email Marketing: Develop and execute email marketing campaigns targeting customers and ACE Hardware stores.
• Customer Segmentation: Segment customers and dealers for personalized marketing communications.
• Pricing Management: Manage HD Home Quote pricing, bulk discounts, and coordinate email communications with stores and associates.
• Partnerships: Engage with ACE Hardware stores, providing updates on product offerings and promotions.
• Collaboration: Work closely with the marketing team to maintain cohesive brand presentation and up-to-date product information across catalogs and websites.
• Digital Integration: Ensure seamless connectivity of digital platforms and technologies to support sales and marketing efforts.
• Site Functionality: Implement strategies to improve user experience and site functionality, staying responsive to market trends and customer feedback.

Qualifications:

• Proven experience in e-commerce management, particularly in D2C sales.
• Strong knowledge of marketplace platforms and digital marketing strategies.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with CRM systems and marketing automation tools.

Reports To: Marketing Director or E-commerce Director