Marketing Specialist 2024-02743 - Full-time

About the Department


GENERAL DESCRIPTION:  


The Wyoming Game and Fish Department is seeking to hire a Marketing Specialist in Cheyenne, Wyoming. This 12-month contract position has an intended start date in February. The Marketing Specialist will work within the Communications and Education division to help plan, execute and monitor our Super Tag raffle, Aquatic Invasive Species prevention, bear safety, Movement Matters, Inspire a Kid and other campaigns. This position will also support the promotion of Game and Fish events. The Marketing Specialist will report to the Visual Communications Supervisor.

Human Resource Contact: Alice Saldana /


ESSENTIAL FUNCTIONS:  The listed functions are illustrative only and are not intended to describe every function which may be performed in the job level.

• Develop and execute digital marketing campaigns across multiple channels, including social media, email, search and display advertising.

• Assist in creating engaging and relevant content tailored to different platforms and audiences.

• Utilize analytics tools to track campaign performance, interpret data, make informed marketing decisions and report results.

• Conduct keyword research and use SEO best practices to increase traffic to the agency’s website.

• Support the Game and Fish Strategic plan and content development strategy.

• Drive success with Department campaigns and follow brand standards.

• Work collaboratively with all divisions to develop and deliver campaigns in a timely and effective manner.

• Have a passion for and dedication to conserving wildlife and serving people.

Position Duties

PREFERENCES: 

Preference may be given to those with a bachelor's degree in communications, marketing, digital content strategy, outdoor recreation, wildlife management, or other related field.

Preference may be given to those with experience in marketing, communications, social media, digital advertising or experience creating digital content for marketing campaigns.

**Must have a valid driver’s license.


KNOWLEDGE: 

• Strong interpersonal and communication skills and the ability to work with all ages and backgrounds.

• Ability to develop and execute a marketing plan.

• Ability to develop compelling digital content. 

• Knowledge of hunting and fishing techniques.

• Must have excellent communication skills, strong organizational and leadership skills, enthusiasm, flexibility and a passion for working with others.

MINIMUM QUALIFICATIONS:


None - See "Preferences"

Minimum Qualifications

PHYSICAL WORKING CONDITIONS:

• The position may require statewide travel

NOTES: 

• FLSA: Non-Exempt

• This is an At-Will Employee Contract (AWEC) position 

• Please attach a resume and cover letter to the online state application.  The cover letter should include career plans, relevant marketing and communications experience and other qualifications that indicate suitability for the job.

• CONTACT: For more information regarding this position, contact Chris Martin, Visual Communications Supervisor, at christopher.martin1@wyo.gov or 307-777-3401.

Other Qualifications

Click to view the State of Wyoming Classification and Pay Structure.

URL:

The State of Wyoming is an Equal Opportunity Employer and actively supports the ADA and reasonably accommodates qualified applicants with disabilities.

Class Specifications are subject to change, please refer to the A & I HRD Website to ensure that you have the most recent version.