Sr. Business Development Specialist

Samyang's DXT (Digital eXperience with Technology) Team is pioneering new food business models by blending K-Food with cutting-edge digital experiences. Following the success of Buldak and BUFFRAMEN, we are building a U.S.-based creator ecosystem to bring our vision to life in the most agile and trend-driven way.

This role will be at the forefront of launching our creator platform in the U.S. You'll help connect creators, content, and commerce—driving brand and business growth through innovative marketing, partnerships, and digital experimentation.

Key Responsibilities:

• Build and expand Samyang America's nano/micro creator ecosystem in the U.S. market by developing partnership strategies with emerging creators on platforms (video, social, campaign, live, etc.) and designing end-to-end collaboration models from ideation to execution.

• Establish foundational infrastructure for the creator program, including workflows, KPIs, campaign briefing processes, and scalable operational systems to support long-term growth.

• Drive content-led business impact by launching creator campaigns that support brand storytelling, D2C initiatives, affiliate marketing, and live commerce; execute rapid experimentation and optimize performance based on data.

• Analyze and manage content KPIs, ensuring ROI and performance optimization

• Lead BD strategy for creator-led D2C/B2B product initiatives

• Develop long-term, strategic relationships with creators by mentoring them to improve content quality, brand alignment, and narrative impact while identifying tailored opportunities for mutual growth.

• Collaborate with cross-functional teams such as marketing, product, and sales to ensure campaign alignment, document insights and outcomes into internal playbooks and success case studies for future scaling.

Qualifications:

• 3–7 years of experience in creator marketing, brand partnerships, digital content strategy, or related fields

• Experience working in a startup, agency, or creator economy environment

• Strong understanding of U.S. digital culture and Gen Z/Alpha trends particularly TikTok-native storytelling

• Agile, action-oriented, and results-driven, thrives in fast-moving environments and builds from zero

• Ability to manage both strategy and hands-on execution across multiple projects

• Outstanding communication and relationship-building skills with creators and cross-functional teams

Preferred Qualifications:

• Previous experience at a creator, influencer agency, social-first marketing team, or creator platform

• Former or current creator yourself or have helped grow creator accounts

• Familiarity with content monetization, affiliate models, UGC campaigns, and creator development

• Bilingual in English and Korean is a plus, but not required

The base salary for this position is between $75,000.00 and $95,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.