eCommerce Marketing Manager

strongCompany Description:/strongpHasana, Inc. is an accessible luxury brand. The spirit of the/ppcollection features high-end menapos;s and womenapos;s clothing and/ppaccessories for timeless style. We provide custom, hand-made items/ppranging from contemporary to classic. Each item purchased directly/ppbenefits The Apareció Foundation and womenapos;s education./ppHasana, Inc. is seeking talented students in the Chicago Loop area for/ppa variety of spring internship positions. Take advantage of on the/ppjob training, mentorship and exposure to all aspects of the fashion/ppindustry./ppHasana, Inc. is committed to developing a fun and productive work/ppculture that is conducive to positive results!/ppWe offer a uniquely open environment that demands initiative and/ppimagination from every single team member that are heard, tested, and/ppgenuinely empowered to lead by example and create lasting impacts on/ppour organization, its programs, and the community./ppPlease note that this is an unpaid internship./ppbr //ppspanstrongThis is an unpaid Volunteer / Intern position./strongbr //span/pstrongJob Description:/strongpspanAs eCommerce Marketing Manager for Hasana, Inc. you will have a variety of responsibilities, including:/span/pp• Conducting in depth customer data analysis and customer profiling/pp• Implementing customer acquisition and retention strategies/pp• Implementing effective data capture activities/pp• Managing customer database and implementing database marketing campaigns/pp• Utilizing customer data to conduct targeted multi-channel marketing campaigns/pp• Implementing and managing effective PPC campaigns/pp• Ensuring effective SEO and online visibility/pp• Implementing and managing Social advertising/pp• Report on competitor activity/pp• Develop and drive marketing strategies including; maximizing exposure through use of Social Media, Email, PPC, Affiliate, SEO and direct/pp• Coordinating magazine and third party collaborations, online competitions and reader offers/pp• Coordinating and implementing online sale promotions and customer offers/pp• Coordinating brand promotions and offers/pp• Maintaining interactive and direct marketing calendar and communicating planned activity to the relevant functions within the business/pp• Using Google Analytics to report on performance across online operation/pp• Weekly reporting on financial performance/pp• Performance of all marketing channels/ppbr //pstrongQualifications:/strongp• Expert using Google Analytics, Ad Words and Ad Choice, Wordpress and OpenCart/pp• Min of 2 years experience working within an eCommerce team, running all the key marketing channels that underpin the online operation/pp• Minimum of 2 years working for a luxury brand/pp• Designing and implementing customer loyalty/reward mechanics/pp• A proven track record of increasing the performance of marketing channels/pp• Leadership skills/pp• Online media planning/pp• Managing site content including product imagery/copy and editorial site content/pp• Executing targeted email and viral marketing campaigns/pp• Managing and adhering the strict budgets and deadlines/pp• Experience of managing a small team/pstrongAdditional Information:/strongpAll your information will be kept confidential according to EEO guidelines./p