Communications and Marketing Coordinator

Are you a creative storyteller with a passion for engaging audiences and building awareness of organizational impact in the community? If, so, join the Henrico Education Foundation!

We are looking for a Communications and Marketing Coordinator who will engage audiences through managing our organization's brand, social media channels, websites, and assisting with public relations, communications and messaging.

Job Summary

The Marketing and Communications Coordinator will engage audiences through managing HEF’s brand, social media channels, websites, and assisting with public relations, communications and messaging.

Essential Functions

• Develop and lead HEF’s brand and communication strategy that elevates HEF’s visibility, communicates its mission and impact, and supports key functions including grantmaking, donor engagement, strategic initiatives, program development, and school partnerships

• Manage the organization’s philanthropic communication efforts that include eblasts, websites and social media platforms to support fundraising and philanthropic partnership goals

• Develop engaging, professional, brand-appropriate graphic and written content including collecting photos, videos, quotes, stories, and data

• Represent HEF at public events, community & professional association meetings, and with key stakeholders to elevate HEF’s role as a collaborative partner

• Oversee media strategy, including press relations, editorial content, digital storytelling, and crisis communications.

• Support speechwriting, presentation development, and editorial writing for Development and Communications Department and CEO

• Manage communication tools including social media platforms, and websites including HEF and Virginia Early Learning Partners

• Optimize communication platforms to increase programmatic and fundraising engagement

• Manage communication projects including video, photography, graphic design, and written communication for educational and promotional needs

• Support the execution of the development strategic plans and programming as it relates to communications by developing an annual Marketing and Communications timeline that includes key messaging

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

• Moderate all user-generated content for each platform

• Create editorial and social media PR calendars and schedules

• Capture and analyze the appropriate social data/metrics, insights and best practices, and adjust messaging and plans as needed

• Apply analytics and evaluation to refine communications and marketing tactics

• Stay abreast of trends in philanthropy, community engagement, and marketing to inform strategic adjustments

• Collaborate with other departments to manage reputation, identify key players and coordinate actions

• Coordinates the activities of the Foundation by ensuring that deadlines and assignments are met

• Understands and adheres to all Foundation policies and procedures and appropriately handles confidential assignments

• Performs other duties as assigned

Requirements

Education and Experience

• Bachelor's degree or associates degree in lieu of a 4-year degree
• Experience managing and creating on-target branded content
• Minimum of two years of communications and marketing experience
• Experience with platform metrics
• Experience working in social media marketing or digital media marketing

Knowledge, Skills and Abilities

• Detail oriented and excellent organizational skills
• Creative thinker
• Independent thinker
• Excellent team player
• Manage multiple tasks
• Excellent oral and written communication skills
• Photography and videography skills
• Ability to write clear, compelling narrative for materials
• Ability to take initiative
• Excellent consulting, writing, editing (photo/video/text) skills
• Knowledge of social analytics tools
• Knowledge of web design/web development
• Graphic design skills
• Strong analytical skills
• Knowledge of online marketing and good understanding of major marketing channels
• Excellent computer skills related to the use of Microsoft Office products, Canva, Adobe Creative Cloud, Word Press, Non-Proft CRMs
• Excellent problem solving skills
• Leadership
• Dependability

Work Environment and Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Ability to plan, organize, lead, and participate in a range of activities in a variety of outdoor/indoor settings.
• Ability to lift up to 45 pounds.
• Ability to communicate both verbally and in writing.

Benefits

• Salary Range: $47-$53k
• Benefits include HCPS health and dental plans, retirement contribution and match, generous paid time off and holidays, mileage and phone stipend, and flexibility to support a healthy work-life balance.
• This is a full-time position located in our main office.