Director of Marketing

POSITION SUMMARY

The Director of Marketing leads our marketing efforts and Marketing Team driving measurable growth for our organization. This role requires a strategic leader with deep expertise in direct response and direct to consumer marketing and a proven track record of delivering ROI-focused campaigns that generate immediate, trackable results.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

Strategic Leadership

• Develop and execute comprehensive marketing strategies that align with business objectives and vision
• Lead cross-functional marketing initiatives and collaborate with sales, product, creative, and executive teams
• Build and manage marketing budgets, ensuring optimal allocation across channels and campaigns
• Establish key performance indicators and marketing metrics to measure success and ROI

Direct Response Marketing Expertise

• Design and implement direct response campaigns across multiple channels including digital, direct mail, email, and paid advertising
• Create compelling offers, landing pages, and conversion funnels that drive immediate customer action
• Conduct rigorous A/B testing and optimization to maximize response rates and conversion performance
• Analyze customer lifetime value, acquisition costs, and campaign profitability to inform strategic decisions

Team Management & Development

• Build and lead a team of marketing professionals, fostering growth and professional development to build a high-performing marketing department
• Establish marketing processes, workflows, and best practices to ensure consistent execution
• Collaborate with agency partners and external vendors/contractors to extend team capabilities

Campaign Execution & Analytics

• Oversee multi-channel marketing campaigns from concept through execution and analysis
• Implement advanced tracking and attribution systems to measure campaign effectiveness
• Generate detailed performance reports and present insights to the CEO and executive leadership
• Continuously optimize marketing mix based on data-driven insights and market feedback

Requirements

Preferred Qualifications

• MBA in Marketing, Business, or related field
• Experience in Nutraceuticals, Pharmaceuticals, Functional Foods industries
• Familiarity with marketing technology stack integration and optimization
• Previous experience scaling marketing operations in high-growth environments

Essential Experience

• Bachelors Degree in Marketing, Business, or equivalent
• 7+ years of marketing experience with at least 4 years in leadership roles
• Strong background in direct response and direct to consumer marketing with proven success in creating campaigns that generate immediate, measurable results
• Demonstrated expertise in conversion optimization, funnel development, and customer acquisition
• Experience managing marketing performance metrics

Technical Skills

• Proficiency with marketing automation platforms, CRM systems, and analytics tools
• Deep understanding of digital marketing channels including PPC, social advertising, email marketing, and SEO
• Experience with testing methodologies, statistical analysis, and data interpretation
• Knowledge of marketing attribution models and customer journey mapping

Leadership & Strategic Abilities

• Proven track record of building and leading high-performing marketing teams
• Strong analytical and problem-solving skills with ability to translate data into actionable insights
• Excellent communication and presentation skills for executive-level reporting
• Experience collaborating with sales teams and understanding of sales-marketing alignment

WORK ENVIRONMENT

• Duties are performed primarily in a smoke-free office environment
• We are an equal opportunity employer committed to creating an inclusive environment for all employees.

PHYSICAL REQUIREMENTS

• Frequent sitting, standing, walking
• Able to lift up to 25 lbs.

Benefits

ProCaps provide :

• A competitive starting salary!
• Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
• Paid Time Off, Eight (8) Company Holidays
• 401(k) with Company Match – up to 4.5%
• 100% Company Life Coverage
• 100% Short Term Disability Coverage
• Gym Membership Reimbursement
• Vitamin Allowance + Discounts
• Company-Funded Health Savings Account ($1,600/year)
• Cash Reward Employee Referral Program
• Pet Insurance
• Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!