Engagement Marketing Associate Manager

Category Marketing

Country United States

Location San Diego, CA

We're looking for a creative, organized, and data-savvy marketer who's ready to turn bold ideas into high-impact campaigns. In this role, you'll help craft and deliver campaigns that spark meaningful connections between our brand and millions of consumers-while growing your own skills in automation, CRM, and results-driven marketing strategies.

You'll join a collaborative, forward-thinking team that values innovation, creativity, and make a visible impact on our brand's growth.

This role offers the flexibility of working remote.

Plan and execute integrated engagement marketing programs across digital, social, experiential, and retail channels-driving awareness, loyalty, and customer retention.
• Leverage marketing automation platforms and CRM tools to personalize customer journeys and improve campaign performance.
• Track and analyze KPIs to optimize campaigns in real time, sharing actionable insights with leadership.
• Collaborate with cross-functional teams (Brand, Digital, Innovation, Sales) and agency partners to ensure creative excellence and consistent brand messaging.
• Manage timelines, budgets, and asset delivery-keeping campaigns on track and on brand.
• Contribute to content development, messaging strategy, and audience segmentation.
• Maintain organized project documentation and ensure compliance with legal, brand, and data privacy standards.
• Stay ahead of marketing trends, bringing **fresh, out-of-the-box ideas** to keep our brand top of mind.

• Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
• 3-5+ years in marketing, ideally in digital engagement, CRM, or automation-driven campaigns
• Hands-on experience with marketing tools such as HubSpot, Salesforce Marketing Cloud, Marketo, or similar platforms.
• Solid understanding of consumer behavior, content strategy, and the full buyer journey.
• Budget tracking and vendor management experience a plus.

Our "Why"

At WD-40 Company, we believe that purpose-driven, passionate people guided by our values create amazing outcomes. Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do.

Why You Should Apply

• A strong values-aligned organization where contributions are acknowledged and rewarded, and where 90% of our employees experience a sense of belonging.
• A learning-based culture where 78% of our team believe they can achieve their career objectives.
• Over 94% employee engagement as of the January 2025 global employee survey results.
• 99% of our people report that they "love to tell people that they work for WD-40 Company!"

Do You Align With Our Values?

Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our values every day.

Thank you for considering WD-40 Company in your career search!

#PositiveLastingMemories

Not ready to apply? Don't see a position that fits what you are looking for? Connect with us for general consideration and we will let you know when new positions become available.