Sales and Marketing Specialist - Full-time

We are seeking a dynamic and results-driven Sales and Marketing Specialist to join our team. This role
is responsible for developing and executing strategic marketing initiatives, managing campaigns,
analyzing market trends, and fostering strong customer relationships to drive revenue growth. The ideal
candidate will possess a blend of creativity, analytical thinking, and strong communication skills to
effectively promote our products and services.

Minimum Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Minimum 2 years of experience in sales or marketing support
• Exceptional written and verbal communication skills
• Strong organizational and time management abilities
• Proven ability to manage multiple projects and meet deadlines
• Proficiency with digital marketing tools and platforms, including social media (e.g., Facebook, Instagram, TikTok), email marketing, and content creation
• Collaborative team player with strong interpersonal skills
• Strong problem-solving capabilities
• Proficient in Microsoft Office Suite; experience with CRM platforms such as Salesforce.com preferred; knowledge of Sonar is a plus
• Creative thinker with the ability to contribute innovative marketing strategies
• Willingness to travel for extended periods as needed

Key Responsibilities

• Develop and recommend strategies based on demographic and market research
• Consistently meet or exceed sales targets by promoting Lakeshore’s products and services
• Understand customer needs and recommend appropriate solutions and pricing
• Maintain in-depth knowledge of Lakeshore’s offerings and competitive positioning
• Build and nurture relationships with community organizations, business associations, and key stakeholders (e.g., city officials, DDAs, chambers of commerce)
• Generate new business leads through strategic outreach and marketing initiatives
• Close sales effectively and ensure post-sale customer satisfaction
• Stay informed on industry trends, competitor activities, and emerging market opportunities