Social Media Marketing Specialist - Full-time

Social Media Marketing Specialist
Snax Direct is a online retailer selling snacks and beverages to the public. Since 2022, we are committed to delivering exceptional products/services to our customers while fostering a collaborative and growth-oriented work environment for our team members.

Job Brief
We are seeking a creative and data-driven Social Media Marketing Specialist to join our marketing team. In this role, you will be responsible for managing and growing our social media presence, creating engaging content, and developing strategies to increase brand awareness and engagement.

What You'll Do
As our Social Media Marketing Specialist, you will play a crucial role in shaping our brand's online presence. Your key responsibilities will include:

• Develop and implement social media strategies aligned with our marketing goals
• Create compelling content for various social media platforms
• Manage and engage with our social media communities
• Collaborate with marketing, design, and content teams on campaigns
• Analyze social media metrics and adjust strategies accordingly
• Stay up-to-date with social media trends and best practices

What We're Looking For
2+ years of experience in social media marketing or related field
Proven track record of growing and engaging social media audiences
Strong creative skills with the ability to develop innovative content ideas
Excellent written and verbal communication skills
Data-driven mindset with experience in social media analytics
Proficiency in social media management tools (e.g., Hootsuite, Sprout Social)
Basic graphic design and video editing skills
Adaptability and willingness to learn in a fast-paced environment

Our Values
Innovation and creativity
Collaboration and teamwork
Customer-centric approach
Continuous learning and growth
Integrity and transparency

Compensation and Benefits
Competitive salary commensurate with experience
Health, dental, and vision insurance
Paid time off and holidays
Professional development opportunities
Other relevant benefits

Location
This position is remote/hybrid/on-site based in New York City.

Equal Employment Opportunity
Snax Direct is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Hiring Process
We've designed our hiring process to be thorough and give you multiple opportunities to showcase your skills and experience. Here's what you can expect:

Initial Conversation

A brief chat to discuss your background and experience in social media marketing.

Skills Assessment

An opportunity to showcase your creativity by developing a sample social media campaign plan.

Ideal Candidate Profile 
Role Overview
We are looking for a highly creative and analytically-minded Social Media Marketing Specialist who can elevate our brand's online presence. The ideal candidate will have a proven track record of growing social media audiences, creating engaging content, and using data-driven insights to inform strategy.

Essential Behavioral Competencies
Strategic Creativity: Ability to develop innovative content ideas that align with brand goals and resonate with the target audience.
Adaptability: Flexibility to quickly adjust strategies in response to platform changes, trends, and performance data.
Collaboration: Skill in working effectively across teams to ensure cohesive messaging and campaign execution.
Analytical Thinking: Capacity to interpret social media metrics and use data to inform content and strategy decisions.
Empathetic Communication: Ability to craft messages that connect emotionally with the audience while staying true to the brand voice.
Goals For Role
Increase overall social media engagement rate within the first six months.
Grow follower base across managed platforms year-over-year.
Develop and implement successful viral campaigns per quarter
Improve content quality and consistency, achieving high post performance in the top of industry benchmarks.
Ideal Candidate Profile
Demonstrated history of high achievement in social media marketing
Strong portfolio showcasing creative and engaging social media content
Experience managing social media accounts with a minimum 10k+ followers
Excellent writing skills with the ability to adapt to different brand voices
Proficiency in social media analytics tools and data interpretation
Basic graphic design and video editing skills
Passion for staying up-to-date with social media trends and best practices
Self-motivated with strong time management and organizational skills
Comfortable working in a fast-paced, potentially remote environment

Required qualifications:

• Legally authorized to work in the United States
• 18 years or older
• At least high school diploma or equivalent or higher
• Access to personal devices for work: smartphone - any type
• Access to personal devices for work: computer
• Speaks English
• Reads English
• Able to work from home

Preferred qualifications:

• 2+ years of experience in the retail industry
• Speaks Spanish
• Reads Spanish
• Available to work: weekends
• Available to work: late at night