Leasing & Marketing Manager

JOB TITLE: Leasing and Marketing Manager 

REPORTS TO: General Manager   

DIRECT REPORTS: No 

 

Who We Are 

Established in 2020 to deliver specialized management services for student housing, B.HOM manages 30,000+ beds at 34 schools across the United States.  Powered by innovation and a can-do attitude, the team at B.HOM strive to create a smarter way to live, invest, manage, and grow.    

We are a welcoming band of go-getters who think big, sweat the details, and take our work (but never ourselves) too seriously. We set our sights high, own our mistakes, and turn lemons into lemonade. We are incredibly proud of how far we’ve come and are ready to tackle what’s next. Come join us!  

Role Overview 

As the Leasing and Marketing Manager, you’ll have a big mission. If you choose to accept it, your mission will be successful management and oversight of the marketing and leasing functions and strategies for the property/properties, ensuring occupancy and resident retention meet property goals, and that leasing team members are meeting established goals and following all marketing and leasing company policies and procedures. Exhibits strong commitment to the service needs of the internal and external customer. Represents the company in a professional and courteous manner. You also understand the value of taking a moment to express gratitude to the village that helped to make it happen. As you can likely tell, 'how' things are done matters just as much as ‘what’ is done here at B.HOM! 

 

Key Responsibilities 

• Create, implement, evaluate and track weekly/monthly/annual marketing plans based on occupancy goals and market conditions; course correcting as needed to meet established goals; analyzing university and community market trends to identify additional marketing opportunities.  

• Assist General Manager with hiring, training, supervising and coaching leasing team members and Community Ambassadors for success; developing and leading in-depth training programs for team members around leasing, touring and customer service expectations; create and manage all leasing team schedules  

• Review and approval for all leasing files ensuring accuracy and completeness 

• Manage regular reporting, including but not limited to, annual market analysis reports including criteria such as enrollment, housing facilities, campus calendars and admission standards; reporting on new housing developments and planned developments within the market 

• Create and oversee marketing opportunities related to campus calendar research such as; housing fairs, homecoming, student club events (on and off campus), and other organization events; manage relationships with college/university representatives to market to new student groups  

• Responsible for actively participating in all leasing and marketing activities such as sales calls, tours and property presentations; ensuring all model units and tour areas are in show-ready condition; manage content and availability for all marketing materials and advertising sources.  

• Other duties as assigned. 

 

You Have  

• Where required by law, must have state leasing license or ability to obtain the required license(s) within the timeframe mandated by state law 

• Proficient in MS Office applications and strong, demonstrated computer technology skills (including social media use)  

• Excellent verbal and written communication skills with the ability to present thoughts and ideas clearly. Ability to communicate effectively with all levels of staff. 

• Strong ability to plan and organize multiple tasks effectively  

• Demonstrated leadership skills. Ability to effectively supervise and motivate staff members.  

• Self-motivated and self-directed with the ability to work without direct supervision and under varying degrees of pressure  

• Ability to maintain high level of confidentiality   

• Previous experience in student housing 

 

Seniority Level: Experienced 
Industry: Property Management 
Employment Type: Full-Time 
Location: Onsite 

Work Schedule: Monday-Friday (work schedule may vary) with extended hours and/or weekends being required as scheduled, or as needed to meet business needs. 

 

At B.HOM, we believe our strength lies in our people. We are proud to be an Equal Employment Opportunity Employer, committed to fostering a workplace where everyone feels included, valued, and heard. Our posted compensation reflects the value of talent across multiple U.S. markets and is based on job-related knowledge, skills, and experience.  

 

Minimum Qualifications/Skills:

• Where required by law, must have state leasing license or ability to obtain the required license(s) within the timeframe mandated by state law
• Proficient in MS Office applications and strong, demonstrated computer technology skills (including social media use)
• Excellent verbal and written communication skills with the ability to present thoughts and ideas clearly. Ability to communicate effectively with all levels of staff.
• Strong ability to plan and organize multiple tasks effectively
• Demonstrated leadership skills. Ability to effectively supervise and motivate staff members.
• Self-motivated and self-directed with the ability to work without direct supervision and under varying degrees of pressure
• Ability to maintain high level of confidentiality 

 

Desired Qualifications/Skills:

• Knowledge of and experience with applicable software
• Previous experience in student housing

 

Work Schedule:  9am-6pm, Monday-Friday, with extended hours and/or weekends being required as scheduled, or as needed to meet business needs.

 

Physical Requirements/Environment: The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

 

This job generally operates in a professional office environment but may also occasionally operate in an outdoor environment.  While performing the duties of this job, employees must be able to remain in a stationary position for long periods of time, occasionally move about the office, constantly operate a computer and other office equipment,  communicate regularly and effectively with others, both written and verbally, and may occasionally lift up to 30 pounds.

 

This position requires close visual acuity to perform an activity such as preparing and analyzing data and figures, viewing a computer terminal, and extensive reading. 

 

The ability and means to travel locally, overnight, in specific regions or states via automobile and airplane may be required.

 

All B.HOM employees are expected to conduct themselves in a professional manner at all times, perform the tasks delegated by supervisors, and observe and support the company’s policies and procedures.