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Estimated Pay info$64 per hour
Hours Full-time
Location Austin, Texas

About this job

Job Description

Job Description
About GigHQ.ai

Your AI-powered job search copilot.

We’re an early-stage startup building smarter tools to help job seekers navigate today’s broken, complex hiring landscape. At GigHQ.ai, we combine product innovation, growth marketing, and automation to empower job seekers in meaningful ways.

The Role

We're looking for our first dedicated marketing hire to build and lead GigHQ.ai's growth engine. As our Digital Marketing Manager, you'll be a creative and analytical leader responsible for shaping our brand, acquiring new users, and telling the story of how we're fixing the job search. You'll work directly with the founding team to turn product innovation into go-to-market success.

This isn't a "stay in your lane" role; you'll have the autonomy to experiment, build from the ground up, and make a massive impact on our trajectory and the careers of our users.

Who We're Looking For

We’re looking for a seasoned marketer who’s excited to roll up their sleeves and build something from scratch. You should be:

✅ Mission-driven and passionate about empowering job seekers.

✅ A strategic thinker who can build a plan, but also a hands-on creator who loves to write copy, launch campaigns, and dig into the data.

✅ Deeply curious about our users and what makes them tick.

✅ Comfortable with ambiguity and energized by the pace of an early-stage startup.

✅ A proactive self-starter who can own projects from idea to execution and results.

What You’ll Own

Growth Strategy & Analytics

  • Develop and execute a marketing roadmap to drive user acquisition, activation, and engagement.

  • Define our core KPIs, build dashboards to track the full user funnel, and report on what's working (and what's not).

  • Manage the marketing budget and optimize spending across channels to maximize ROI.

Content & Community

  • Own our content strategy and editorial calendar, creating compelling content (blog posts, social media, emails, videos) that resonates with job seekers.

  • Be the voice of GigHQ.ai in online communities (like Reddit, Discord, LinkedIn, and TikTok), building relationships and gathering insights.

  • Develop and manage our email marketing programs, from newsletters to automated user onboarding sequences.

Performance & Product Marketing

  • Plan, launch, and optimize paid campaigns across social, search, and other relevant platforms.

  • Manage our website and landing pages, constantly running A/B tests on copy, design, and CTAs to improve conversion rates.

  • Partner with the product team to design and execute go-to-market strategies for new feature launches.

Skills & Experience

Must-Haves

  • 4–7 years of marketing experience, with a focus on B2C, consumer tech, or product-led growth.

  • A proven track record of driving user acquisition through a mix of organic (content, SEO, community) and paid channels.

  • Exceptional writing and storytelling skills—you can turn ideas into clear, compelling copy that connects with an audience.

  • Hands-on experience with a modern marketing stack (e.g., Google Analytics, Ads Managers, email platforms, WordPress).

  • A data-driven mindset and strong analytical skills to translate insights into action.

Nice-to-Haves

  • Experience marketing to students, recent graduates, or career changers.

  • Familiarity with product analytics tools (e.g., Mixpanel, Amplitude).

  • Experience building a brand or community from an early stage.

  • A good eye for design and user experience.

Logistics

🧑️‍💻 Remote (US-based candidates only)

🕒 Full-time

💰 Competitive salary + early-stage equity

📆 Start Date: Early 2026

How to Apply

We’re only accepting applications through GigHQ.ai — because we want to hire a marketer who already sees the value in the tools we’ve built.

  1. Head to https://app.gighq.ai

  2. Create an account and select your @gighq.ai email address.

  3. Submit your application using your GigHQ email address (applications from other emails will not be reviewed).

Bonus points for using ResumeRank and CoverGenius to showcase your best self. Include a short note about a marketing campaign or growth project you’re proud of and why. Tell us what you did and what the results were.

💬 That’s it. If you're selected for an interview, you'll hear back from us soon. We value your time and effort, and we’re excited to see what you’ve got.

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Posting ID: 1169646753 Posted: 2025-11-12 Job Title: Digital Marketing Manager