Social Media & Content Specialist - Full-time

About the Role 

We are looking for a creative and detail-oriented Social Media & Content Specialist to join our marketing team. This role will focus on developing, managing, and optimizing content across multiple digital platforms, with a strong emphasis on video editing and social media engagement. The ideal candidate is a skilled storyteller who can create compelling content that drives brand awareness, engagement, and lead generation. 

Automatic/Manual door industry knowledge may be considered in place of some experience requirements, with such candidates receiving first consideration.

Application Requirement 

Interested candidates should submit a portfolio of previous work, including examples of social media posts, video projects, graphic designs, and written content that showcase their skills and creativity. 

Key Responsibilities 

• Plan, create, and manage content for our website, social media, and email campaigns to align with marketing goals and brand messaging. 

• Edit and produce high-quality videos for product launches, educational content, social media campaigns, and other communications, ensuring a polished and professional look. 

• Develop and implement a social media strategy to grow engagement and reach across platforms like LinkedIn, YouTube, Instagram, and Facebook, optimizing content for each platform. 

• Design graphics, animations, and multimedia content to enhance posts, videos, and marketing collateral while maintaining brand consistency. 

• Write compelling copy for social media, blog posts, and other marketing materials that resonate with our B2B audience. 

• Monitor and analyze social media performance metrics, including engagement, reach, and conversions, and adjust strategies accordingly to improve results. 

• Collaborate with internal teams to align content with broader marketing campaigns, product launches, and company initiatives. 

• Research and stay up to date with industry trends, platform updates, and best practices to keep our digital content fresh and competitive. 

Required Skills & Qualifications 

• Proven experience in social media management, content creation, and digital marketing. 

• Strong video editing skills using Adobe Premiere Pro, Final Cut Pro, or similar software, with an understanding of video storytelling and pacing. 

• Experience with graphic design tools such as Canva, Adobe Photoshop, and Illustrator to create engaging visuals. 

• Excellent writing and storytelling abilities with the ability to tailor content to different audiences. 

• Ability to analyze social media metrics and translate insights into actionable strategies. 

• Strong understanding of SEO, hashtags, and best practices for organic social media growth. 

• Familiarity with B2B marketing and industrial or technical industries is a plus. 

• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.