CW Digital Experience Analyst Intern - Full-time / Part-time

We take great strides to ensure our employees have the resources to live well, be healthy, continue learning, develop skills, grow professionally and serve our local communities. We invite you to apply for a career with Blue Cross.

Residency in or relocation to Louisiana is preferred for all positions.

Position Overview:

As a Digital Experience Analyst Intern, you will support the development and execution of digital marketing strategies that enhance member engagement across Louisiana Blue’s digital channels. You’ll collaborate with analysts, designers, and internal stakeholders to help deliver user-centered, measurable digital solutions that align with brand standards and business goals.This internship offers hands-on experience in digital strategy, content creation, campaign execution, and user experience design—ideal for students pursuing careers in digital marketing, UX, or healthcare communications.

What You’ll Do:

• Assist in the measurement and reporting of research insights, digital engagement metrics, and customer service interactions.
• Support the development and maintenance of dashboards and visualizations using tools such as Excel, SQL, Tableau, and Power BI.
• Contribute to survey analysis and post-call feedback reporting using platforms like Qualtrics and CRM.
• Help document and communicate findings through written summaries, presentations, and job aids.
• Participate in team meetings and collaborate with cross-functional stakeholders to gather requirements and share insights.

What We Are Looking For:

• Currently pursuing a Bachelor’s degree in Marketing, Design, Communications, Business, Data Analytics, Healthcare Administration, or a related field.
• Cumulative GPA: 3.0 preferred; 2.5 minimum cumulative GPA.
• Strong interest in digital marketing, user experience, and healthcare innovation.
• Familiarity with digital tools such as Google Analytics, Qualtrics, Adobe Analytics, CMS platforms, or email campaign software is a plus.
• Experience or coursework in Excel, SQL, Tableau, Power BI, or similar tools.
• Interest in customer experience, digital engagement, and data storytelling.
• Excellent written and verbal communication and analytical skills.
• Ability to work independently and collaboratively in a fast-paced environment.

What You’ll Gain:

• Experience working on real-world projects that impact member experience.
• Mentorship from experienced professionals in digital strategy and UX.
• Networking opportunities across departments and with external partners.
• A deeper understanding of healthcare marketing and member engagement.

#LI-DNI

An Equal Opportunity Employer

All BCBSLA EMPLOYEES please apply through Workday Careers.

PLEASE USE A WEB BROWSER OTHER THAN INTERNET EXPLORER IF YOU ENCOUNTER ISSUES (CHROME, FIREFOX, SAFARI)

Additional Information

Please be sure to monitor your email frequently for communications you may receive during the recruiting process. Due to the high volume of applications we receive, only those most qualified will be contacted. To monitor the status of your application, please visit the "My Applications" section in the Candidate Home section of your Workday account. 

If you are an individual with a disability and require a reasonable accommodation to complete an application, please contact for assistance.

In support of our mission to improve the health and lives of Louisianians, Blue Cross encourages the good health of its employees and visitors. We want to ensure that our employees have a work environment that will optimize personal health and well-being. Due to the acknowledged hazards from exposure to environmental tobacco smoke, and in order to promote good health, our company properties are smoke and tobacco free. 

Blue Cross and Blue Shield of Louisiana performs background and pre-employment drug screening after an offer has been extended and prior to hire for all positions. As part of this process records may be verified and information checked with agencies including but not limited to the Social Security Administration, criminal courts, federal, state, and county repositories of criminal records, Department of Motor Vehicles and credit bureaus. Pursuant with sec 1033 of the Violent Crime Control and Law Enforcement Act of 1994, individuals who have been convicted of a felony crime involving dishonesty or breach of trust are prohibited from working in the insurance industry unless they obtain written consent from their state insurance commissioner.

Additionally, Blue Cross and Blue Shield of Louisiana is a Drug Free Workplace. A pre-employment drug screen will be required and any offer is contingent upon satisfactory drug testing results.