Digital Marketing Specialist

Job Title:

Digital Marketing Specialist

Salary Range:

$65,000-$100,000

Location:

Denver, Colorado

Company:

Posterity Health

Reports To:

CEO

Job Summary:

Posterity Health is seeking a results-driven Digital Marketing Specialist to lead our digital strategy, manage our media budget, optimize our website, and drive qualified leads for our fertility-focused health services. This role is ideal for someone passionate about digital innovation, healthcare marketing, and performance analytics.

Key Responsibilities:

• Digital Media & Budget Management
• Develop and execute paid media campaigns across platforms (Google Ads, Meta, LinkedIn, etc.)
• Manage and optimize digital advertising budgets to maximize ROI
• Monitor campaign performance and adjust strategies based on analytics
• Website Management
• Oversee website content, structure, and performance
• Collaborate with developers/designers to ensure a user-friendly experience
• Implement SEO best practices to improve organic visibility
• Lead Generation & Conversion
• Design and execute lead generation strategies (landing pages, email campaigns, CTAs)
• Track and analyze lead funnel performance using CRM and analytics tools
• Collaborate with sales and clinical teams to align marketing efforts with patient acquisition goals
• Analytics & Reporting
• Use tools like Google Analytics, HubSpot, and SEMrush to monitor KPIs
• Provide regular reports on campaign performance, website traffic, and lead quality
• Recommend data-driven improvements to enhance marketing effectiveness

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field
• 3+ years of experience in digital marketing, preferably in healthcare or wellness
• Proficiency in Google Ads, Meta Business Suite, SEO tools, and CMS platforms
• Strong analytical skills and experience with marketing automation and CRM systems
• Excellent communication and project management skills

Preferred Skills:

• Experience in fertility, men's health, or telehealth services
• Familiarity with HIPAA-compliant marketing practices
• Graphic design or video editing skills a plus