Digital Marketing Content & Website Specialist

Description:

We are seeking a versatile Digital Marketing Specialist with a broad range of skills. This role requires a professional who can manage various marketing functions across multiple channels while maintaining brand consistency. The ideal candidate will be adaptable, creative, and possess both technical and communication skills.

In this role, you will support the marketing and sales team by establishing and evaluating marketing strategies, creating digital campaigns, and developing social media content and sales materials. Your responsibilities include coordinating marketing projects such as maintaining company websites, e-commerce product pages, and assisting with planning of tradeshow activities. You will assist with project execution while adhering to brand guidelines and deadlines, manage influencer relationships, track budget information, and propose solutions for effective project implementation.

Main Key Responsibilities:

• Photo, Video and Graphic Content Creation: Creating engaging content for websites, social media, email marketing, and other marketing materials.
• Social Media Management: Managing social media presence, creating content calendars, and engaging with followers.
• Shopify Website Management: Updating website content, ensuring accuracy, and optimizing for user experience.
• Cross-functional Collaboration: Working with sales, product, and other teams to align marketing efforts with overall business objectives.

Requirements:

• Bachelor’s degree in Business, Marketing, Communications, or a related field
• 2+ years of experience in Marketing and/or Advertising
• Knowledge of e-commerce platforms including Shopify, IG shopping, Google Shopping.
• Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook)
• Experience with social media marketing on platforms like Facebook, Instagram, YouTube etc.
• Familiarity with analytics tools, such as Google Analytics, etc.
• Experience with META Ads Manager, Tiktok shop is a plus
• Knowledge of Adobe Creative Cloud apps

Work Environment:

• Requires sitting or standing for extended periods
• Requires frequent computer use
• Requires regular communications with others via phone, email, and in-person conversations
• Requires repetitive motions and movement
• Requires strict attention and adherence to deadlines

We offer a full benefits package for eligible employees including:

• Medical, dental, and health insurance
• 401k with company match & immediate vesting
• PTO (Paid Time Off)
• Short term and Long-Term Disability
• Life Insurance and more!

Aftermarket Performance Group (APG) is a fast-growing leader in the automotive enthusiast industry. The company is divided into two divisions – Truck & Off-road and Automotive. The Truck and Off-road division specialize in wholesale distribution and direct-to-consumer sales across diesel performance, Jeep and off-road upgrades, off-road truck accessories, and proprietary manufacturing brands.

Must pass a pre-employment background check and drug test where applicable upon hire (not all charges disqualify you for employment)

APG is an equal opportunity employer. This job description is subject to change without notice. This description is intended to explain the general nature and level of work being performed by people assigned to this position. It is not intended to be an entire list of all activities, tasks and skills required of people in this position.