Marketing Coordinator

Title: Marketing Coordinator I

Industry: Entertainment

Location: New York, NY (Hybrid)

Duration: 3 months

The Media Coordinator/Specialist supports the Owned & Operated Media team in planning and executing promotional content across USN linear and digital platforms. This role ensures precise, timely, and organized execution of media plans through strong cross-functional collaboration.

Responsibilities:

• Act as primary contact for implementation across WBD USN O&O media inventory.
• Schedule and deliver daily/weekly promos, ensuring accuracy and alignment with strategic goals.
• Set up campaigns in linear and digital systems; traffic creatives via platforms like Google Ad Manager, Freewheel, and Campaign Manager.
• Monitor campaign performance, conduct data analysis, and assist in audience targeting using Nielsen and other analytics.
• Resolve discrepancies with Broadcast Center and support on-call rotation as needed.
• Collaborate with Marketing, Media Logistics, Digital Agencies, and Commercial Operations.
• Produce reports and support additional tasks as assigned.

Requirements:

• Experience or strong interest in broadcast log scheduling and media operations; detail-oriented with excellent time management.
• Experience with digital trafficking and ad platforms.
• Ability to analyze campaign data and build audience targets using analytics tools.