Social Media Marketing Specialist - Part Time - Part-time

About the Department

Welcome to El Dorado Hills Community Services District! 
 We would love to have you on our team!

We are seeking a part time Social Media Marketing Specialist to join the El Dorado Hills Community Services District which is recognized as the premier park, recreation, and local community services organization with a passion for providing excellent services and facilities and protecting the quality of life and environment of the community.

Position Duties

Typical job Duties:

• Creates, edits, and shares engaging, visually appealing, and informative social media or video content that showcases the initiatives and events provided by the District; organizes social media publishing schedules and posts in a timely manner.
• Coordinates and designs the seasonal recreation guide for both print and digital formats; coordinates with staff, printers, and other vendors.
• Plans, develops content for, and distributes the District’s branded e-newsletters; seeks opportunities to grow e-newsletter subscribers; collects and analyzes email engagement data.
• Creates graphics, brochures, guides, and flyers; takes photographs for publications; prepares layouts for written and photographic content.
• Monitors social media channels and analyzes social media metrics and identifies areas for improvement and makes recommendations to increase brand awareness, improve marketing efforts and enhance community outreach and engagement efforts.  
• Participates in the planning and development of social media and multimedia strategies for District branding, programs, activities and services; ensures social media content aligns with broader communication objectives.

• Researches and writes articles, brochures, bulletins, reports, social media posts, website updates, press releases, and fact sheets pertaining to District issues, activities or events.

• Directs webpage layout, templates, documents, and graphics; maintains continuity of themes, designs layouts, and streamlines navigations.
• Replies to consumer questions and comments when necessary; works with appropriate staff to provide authentic and helpful responses.

• Assists in the planning and coordination of community events, grand openings, and ribbon cuttings; researches and books vendors and venues; attends District events, program meetings, and activities as assigned.

• Stays current and forward thinking on new social media tools, platforms and best practices.
• May solicit bids for services, source vendors, and prepare bid specifications for projects such as the seasonal recreation guide, apparel printing, marketing brochures and signage; works with management and other interested parties to evaluate bids.
• Assists in developing a consistent and cohesive brand that communicates the District’s mission, vision and values, and brand protection; develops and maintains District branding guide.

• Performs related duties as assigned.

Minimum Qualifications

Education and Experience:

Any combination of training and experience that would provide the required knowledge, skills, and abilities is qualifying.   A typical way to obtain the required qualifications would be:

Equivalent to an associate’s degree from a regionally accredited college or university with major course work in communications, public relations, marketing, graphic design, or a closely related field and two (2) years of experience performing graphic design, social media management, marketing, or communications related duties. Public sector experience is preferred.

Licenses and Certifications:

• Possession of, or ability to obtain, a valid Class C driver’s license. 

Knowledge of:

• Principles and practices of marketing, advertising, public relations, market research and analysis, and publishing. 
• Principles and practices of effective communications as they apply to publications, including editing, design, layout, photography, and publication requirements.
• Principles and methods as it pertains to social media (e.g., Facebook, Instagram, YouTube, Nexdoor) platforms and internal and citizen-to government communication.
• Social media algorithms and recommended methods.
• Local community demographics for effective communication techniques.
• Local and regional media, journals and publications.
• Methods and techniques of producing graphics for publications.
• Adobe Creative Suite, Canva, or equivalent programs.
• Photographic methods including image size and resolution.
• Principles and practices of record keeping.
• Principles and techniques for working with groups and fostering effective team interaction to ensure teamwork is conducted smoothly.
• Techniques for providing a high level of customer service by effectively dealing with the public, vendors, contractors, and District staff.
• The structure and content of the English language, including the meaning and spelling of words, rules of composition, and grammar.
• Modern equipment and communication tools used for business functions and program, project, and task coordination. 
• Computers and software programs (e.g., Microsoft software) to conduct, compile and/or generate documentation.

Ability to:

• Provide professional support to the District’s public information and communications programs.
• Create a variety of marketing materials such as flyers, brochures and social media graphics.
• Identify appropriate media for communicating the District’s messages.
• Design effective graphics to increase awareness of District events and programs.
• Ensure that work developed for District communication are compliant with District policies and procedures, goals, and objectives.
• Take professionally acceptable photographs and to digitally manipulate to produce professional and creative images.
• Maintain confidentiality of sensitive information.
• Independently organize and prioritize work, set priorities, meet critical deadlines, and follow-up on assignments.
• Effectively use computer systems, software applications, and modern business equipment to perform a variety of work tasks.
• Communicate clearly and concisely, both orally and in writing, using appropriate English grammar and syntax.
• Use tact, initiative, prudence, and independent judgment within general policy, procedural, and legal guidelines.
• Establish, maintain, and foster effective working relationships with those contacted in the course of work.

Other Qualifications

Environmental Elements

Employees work in an office environment with moderate noise levels, controlled temperature conditions, and no direct exposure to hazardous physical substances.   Employees may interact with upset staff and/or public and private representatives in interpreting and enforcing departmental policies and procedures.   

Working Conditions

This position requires the operation and use of a vehicle to travel to various work sites. Employees may be required to work evenings, weekends, and holidays, as well as participate in afterhours on-call assignments.

Candidates with a disability who may require special assistance in any phase of the application or testing process should advise the Human Resources Department upon submittal of the application. Documentation of the need for an accommodation must accompany the request. El Dorado Hills Community Services District is an Equal Opportunity Employer (EOE).

Prior to hire, candidates will be required to successfully complete a pre-employment process, including employment verification, pre-employment physical including drug testing, and a Department of Justice (DOJ) fingerprint check. A conviction history will not necessarily disqualify an applicant from appointment.

NOTE: The provisions contained in this bulletin may be modified or revoked without notice.