Digital Marketing Specialist

We are looking for a highly driven and creative Digital Marketing Specialist to join our team in Bethlehem, Pennsylvania. This role offers an exciting opportunity to shape marketing strategies and develop engaging content across multiple platforms. Ideal candidates are motivated self-starters who enjoy collaborating while taking ownership of projects that enhance brand visibility.

Responsibilities:
• Conduct detailed market research to guide strategic marketing decisions and messaging.
• Create and implement effective social media campaigns to drive engagement and brand awareness.
• Write and edit diverse marketing materials, including blogs, promotional content, and campaign messaging.
• Capture and edit video and photography content during field visits to support marketing initiatives.
• Oversee billboard advertising and contribute to the execution of broader promotional efforts.
• Optimize website content and ensure alignment with SEO best practices.
• Coordinate print marketing projects, such as flyers and signage, to support campaigns.
• Work closely with company leadership to align marketing strategies with brand objectives.
• Manage multiple projects and deadlines efficiently, ensuring timely delivery of all initiatives.
• Assist with additional marketing-related tasks as needed to support the team.• 2-5 years of experience in digital marketing or a closely related field.
• Strong skills in writing and content creation, with a focus on compelling storytelling.
• Familiarity with SEO best practices and digital tools like Google Analytics and Google AdWords.
• Experience in video production and photography, including basic editing capabilities.
• Highly organized with exceptional time management skills to handle multiple priorities.
• Independent and motivated, with a proactive approach to problem-solving.
• Comfortable working in field-based settings and engaging with diverse stakeholders.
• Adaptable to a fast-paced environment and eager to contribute to a growing team.