New Product Development Manager

Marketing Innovation/NPD Manager
Compensation: $95,000-$115,000 depending on experience.
Location: White Plains, NY - hybrid schedule

About the company:

• A leading U.S.-based manufacturer specializing in branded fast-moving consumer goods, including health and wellness products
• Offers a wide range of products serving retailers across the US.
• Known for exceptional customer service and consistently receives 5-star reviews from partners and clients.
• Strong benefits including PTO, medical insurance, life insurance, and a great 401k match.
• Competitive compensation with opportunity for growth.

Responsibilities:

• Develop/maintain a deep understanding of our current categories and lines of product to continuously lead the Business in optimizing our existing product mix and capitalize on new product opportunities promptly that maximize business growth.
• Maintain a high level of awareness and understanding of related product offerings and new product news to quickly match or beat competitive offerings.
• Research and understand other related OTC categories and make strategic recommendations that could profitably grow the client's business. Collaborate with Marketing colleagues, Sales, and other cross-functional team members to identify white space and ideate new product ideas.
• Manage market intelligence to identify and filter potential new products.
• Write New Item Briefs, create and manage project timelines to ensure delivery and deadlines are
• Partner with Project Management to communicate with Vendors to help develop the best product mix, manage formula functional performance/sensory profiles, and optimize profitability.
• Create and maintain detailed spec sheets for each SKU in
• Collaborate with Project Management and Regulatory to map out/improve timelines, optimize formulations, and
• Assist Sales with NPD sell-in, including Sell Sheets, marketing collateral, on-going customer requests, timeline coordination, volume estimates, and pricing. Support on-going RFP's.
• Work closely with our internal Art department to issue preliminary product copy, mockup requests, and design
• Manage project status updates on the Master New Product Development
• Organize & maintain available competitive product

Desired Qualifications:

• Bachelor's degree in Marketing or a similar field.
• 3-5+ years of relevant experience in NPD, consumer marketing, or project management.
• Experience out of a CPG company is highly preferred.

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