Digital Marketing & Social Media Coordinator

Essential Duties & Responsibilities:

• Leverages social media and digital advertising spaces to promote health system
  • Digital targeted ads
  • Google Business listings and reviews
  • Social Media content, boosting and ads
• Schedules social media content to ensure constant online presence
• Creates and maintains strategy and budget for social media
• Writes copy for all social content and business listings
• Works independently, but collaborates with team to ensure cohesive message
• Monitors digital analytics at all times, continuously exploring new avenues for greater engagement
• Monitors online brand reputation and responds appropriately to online reviews
• Manages all online pages outside of hospital website (ie. Facebook location pages, Google listings, etc.)
• Manages all social media channels, keeping content relevant to each channel’s unique audience
• Grows followers on social channels
• Leverages digital marketing and social media to drive hospital and clinic volume
• Assists in coordinating internal and external events
• Takes photography and videography, as needed
• Special Projects as assigned.

Education: Bachelor's degree in marketing or related field required.

Experience: One year of marketing/communication/advertising experience required.

Additional experience: Microsoft Office. Experience with one or more of the following: Sprout Social Media Management, Adobe Creative Suite, Canva, Yext, Eventbrite, Google Business and Monday Work Management is preferred, not required.