Marketing Specialist

Position Overview

We are hiring a Mid-Level Marketing Specialist to execute multi-channel campaigns, analyze performance, and optimize content and messaging. This role plays a key part in turning strategy into action and supports collaboration between teams and external partners.

Responsibilities

• Manage campaign execution across assigned channels (email, digital ads, social, web)
• Monitor and report on campaign KPIs, conversion rates, and ROI
• Collaborate with design, content, and sales teams to develop deliverables
• Conduct audience segmentation and A/B testing
• Maintain campaign assets and ensure brand consistency

Requirements

Hard skills

• Experience with platforms such as HubSpot, Google Ads, Mailchimp, or WordPress
• Working knowledge of marketing automation and CRM systems
• Strong analytical skills using Google Analytics or similar tools

Soft skills

• Ability to multitask and manage deadlines across projects
• Strong communication and cross-functional collaboration skills
• Creative thinking and attention to detail

Position does require local travel, occasional evenings and weekends