Digital Marketing Coordinator

Job Overview:

We are seeking a results-driven Digital Marketing Performance Manager to manage and optimize digital marketing channels, driving new customer acquisition at efficient cost-per-account. The ideal candidate has hands-on experience managing Meta, TikTok, and Snapchat campaigns and thrives in a fast-paced, performance-driven environment.

Key Responsibilities:

• Manage and develop digital marketing performance channels to drive new customer acquisition while maintaining efficiency targets.
• Monitor campaign performance daily and make real-time adjustments to meet goals within budget and efficiency parameters.
• Identify, test, and implement new opportunities in audience segmentation and creative targeting.
• Collaborate with regional go-to-market teams to translate upcoming campaigns into effective channel strategies.
• Work closely with external media agencies to plan, review, and optimize media in alignment with business objectives.
• Drive briefing, adaptation, translation, and localization of creative campaigns into audience-specific and channel-relevant assets.
• Draft and submit creative briefs to internal creative teams, outlining development needs, timelines, and campaign considerations.
• Serve as the liaison between marketing and creative teams, tracking progress and delivering finalized brand- and legal-approved assets.
• Partner with media agencies to report on creative asset performance, providing feedback and optimization recommendations to inform future creative work.
• Collaborate with brand teams on tentpole campaigns to inform future creative toolkits and campaign strategies.

Minimum Qualifications:

• 3+ years of experience in social media marketing.
• Proven experience working in marketing or advertising agencies.
• Hands-on experience managing campaigns on Meta, TikTok, and Snapchat.
• Strong analytical skills and ability to make data-driven decisions.
• Excellent communication skills for collaborating across teams and agencies.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Preferred Qualifications:

• Experience in financial services or fintech marketing.
• Knowledge of creative adaptation, localization, and transcreation processes.