Mgr Marketing-Public Relations

**JOB SUMMARY** The Marketing Manager leads and executes marketing initiatives that promote our healthcare services and products, enhance brand visibility, and drive customer engagement. This experienced and strategic thinker works with the regional marketing director, developing effective strategies in support of clinics, hospitals and medical group that help to empower consumers to live well. This position reports to the Director of Marketing for the Central Texas Region. **Key Responsibilities:** + Develop and implement comprehensive marketing strategies and campaigns to promote healthcare services, programs, or products that are identified as priorities by the region. + Collaborate with clinical teams and service line leaders, to align marketing efforts with business goals. + Oversee content creation for digital and print materials, including website content, social media, email campaigns and brochures. + Manage and optimize digital marketing initiatives including SEO, SEM, paid social, and analytics tracking, as well as ensuring a continued and robust digital presence for providers and facility locations. · Support system projects, including Customer Journey Teams and medical group growth efforts. + Manage brand presence for select sponsorships that align with regional and system priorities. + Analyze market trends, patient demographics, and competitive landscape to inform strategic decisions. + Monitor and report on campaign performance, providing insights and recommendations for improvement. + Manage relationships with external vendors, agencies, and media outlets as needed. + Support reputation management and online presence (e.g., review sites, physician ratings, etc.). **KEY SUCCESS FACTORS** Expert knowledge **Working knowledge of** AI tools, particularly Copilot Excellent critical thinking and communication skills Ability to intake data and develop comprehensive strategies **BENEFITS** Our competitive benefits package includes the following - Immediate eligibility for health and welfare benefits - 401(k) savings plan with dollar-for-dollar match up to 5% - Tuition Reimbursement - PTO accrual beginning Day 1 _Note: Benefits may vary based upon position type and/or level_ **QUALIFICATIONS** - EDUCATION - Bachelor's - EXPERIENCE - 3 Years of Experience As a health care system committed to improving the health of those we serve, we are asking our employees to model the same behaviours that we promote to our patients. As of January 1, 2012, Baylor Scott & White Health no longer hires individuals who use nicotine products. We are an equal opportunity employer committed to ensuring a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.