Director of Marketing - Full-time

Bahama Mama seeks a creative & strategic marketing leader who can oversee brand development, digital presence, and promotional initiatives.

Responsibilities

• Own the brand voice, messaging, and identity
• Manage social media campaigns and digital presence
• Create content calendars and promotional strategies
• Develop marketing assets and creative materials
• Support product launches and store promotions
• Coordinate with Sales to support B2B marketing needs
• Build marketing processes and eventually marketing team

Qualifications

• Experience in marketing leadership roles
• Strong understanding of branding & digital engagement
• Graphic/design sensibility (a plus)
• Experience with social media growth strategies
• Excellent communication & creative direction skills