Marketing Data Specialist

Who we are:
Build your career with Boldt. As a member of the Boldt team, you’ll collaborate with some of the most knowledgeable professionals in the construction industry. You’ll have the chance to learn new skills and seek greater responsibilities with a team that builds real value in the world around you. You’ll succeed in a workplace culture that recognizes, respects, and values differences. Boldt’s focus on innovation, collaboration, and employee development provides an opportunity for all our employees to Build Boldly.

How your role fits into Boldt:
Our Marketing Data Specialist plays a key role in our marketing and business development efforts through hands-on management of our Customer Relationship Management (CRM) and Customer Experience (CX) platforms. This role ensures data accuracy, consistency, and integrity across all touchpoints, enabling the organization to make informed decisions. By analyzing CRM data, preparing reports, and providing actionable insights, our Marketing Data Specialist helps drive continuous improvement and supports collaboration between marketing, business development, IT and leadership teams. Attention to detail and analytical skills contributes directly to the success of our marketing initiatives and the overall growth of our company. 

What you get to do:

CRM Administration & Data Governance

• Maintain and audit CRM data (Contacts, Companies, Leads, Opportunities, Projects)
• Enforce naming conventions, data standards, and duplicate prevention protocols
• Manage user roles, permissions, and access controls (in collaboration with IT)
• Participate in CRM governance activities (change control, data stewardship, monthly reviews)

Strategic Reporting & Analytics

• Build dashboards and reports for marketing, business development, and executive decision-making
• Analyze CRM data to identify trends, gaps, and opportunities for improvement
• Monitor KPIs for customer engagement, pipeline health, and campaign performance

User Support & Training

• Serve as primary support contact for CRM users across the enterprise
• Develop and deliver training materials, onboarding sessions, and user documentation
• Track user adoption and usage patterns to inform training and support needs

Marketing Campaign & Customer Experience (CX) Support

• Support marketing automation and campaign execution using CRM-integrated tools
• Administer customer experience surveys and analyze feedback data
• Collaborate with marketing team to segment audiences and track campaign ROI

Proposal & Content Integration

• Ensure CRM data aligns with proposal content (e.g., project profiles, resumes)
• Coordinate with proposal teams to maintain accurate and accessible marketing assets

Cross-Functional Collaboration

• Work closely with IT, HR, Accounting, and Project teams to align CRM with enterprise systems
• Participate in CRM steering committees and task forces to improve system functionality and user experience

What we expect from you:

• Bachelor’s degree in marketing, business or information technology.  
• Minimum of 2 years’ experience in marketing or sales administration.  
• Proven track record of collaborating successfully with cross-functional teams or projects in a fast-paced environment. 
• Experience in the CRM lifecycle.
• Demonstrated ability to mentor others in CRM best practices and drive adoption across teams. 
• Knowledge of marketing and sales processes, and workflows. 
• Skilled at influencing decision-makers and facilitating collaboration between departments. 
• Strong written and verbal communication skills.  
• Solid business acumen, management, and problem-solving skills.  
• Strong computer skills, especially Microsoft Office (Word, Excel, PowerPoint), experience with Microsoft Dynamics, Customer Voice or similar is preferred.  
• Ability to train and upskill team members on CRM, CX, and analytics platforms. 
• Effective time management, organization, and leadership skills.  
• Highly motivated, self-starter who can work as a team or independently.  
• Sets high standards for data quality and leads by example in process improvement.
• A valid driver’s license may be required. Individuals in this role may be subject to an annual Motor Vehicle Records check. The outcome of any MVR checks conducted may negatively impact the persons’ ability to participate in any vehicle program provided by the company, including but not limited to the ability to drive a personal vehicle on behalf of The Boldt Company or rent a vehicle through for business travel purposes.

Physical requirements and working conditions:
While performing the duties of this job, the employee is frequently required to remain in a stationary position for up to eight hours. The employee occasionally is required to move to access people or workspaces. Constantly operates a computer and other office equipment, such as a calculator, copy machine and computer printer. The ability to optimally communicate is required. The employee may occasionally move up to 15 pounds. The working conditions of this position require the employee to work inside an office environment. The environment for which this position functions may contain scents and fragrances. May be requested to work overtime and weekends.

What we can offer you:
As an employee-owned organization, we pride ourselves on fostering a culture centered around safety and team collaboration. We offer a comprehensive benefits package designed to support the well-being and growth of our employees. Our benefits include:

• Medical Coverage: Comprehensive medical plans including dental and vision benefits as well as the opportunity to participate in HSA and/or FSA programs.
• Life Insurance & Disability Coverage: Short-Term Disability, Long-Term Disability, and Group and Voluntary Life Insurance.
• Paid Time Off: Generous vacation, sick leave, and paid holidays.
• Financial Benefits: An Employee Stock Ownership Plan (ESOP) to share in the company’s success, as well as a 401(k) plan.
• Annual Bonus Program: Opportunity for annual bonuses based on company performance.
• Wellness Resources: Access to a health coach, health assessments, wellness challenges, and life care resources.
• Professional Growth: Equal access to opportunities and resources at all levels, educational reimbursement, and a robust mentorship program.
• Inclusion & Belonging: Comprehensive diversity, equity, and inclusion training programs.
• Community Engagement: Opportunities to engage with the community including a paid Volunteer Time Off program.

The anticipated salary range for this position is $56,160 - $70,460 per year. This range represents what The Boldt Company reasonably expects to pay for this position. Actual compensation offered will be dependent upon numerous job-related factors, including but not limited to: candidate qualifications, skills, experience, education, location, alignment with market data and internal equity as well as other business and organizational needs. Our expectation is that the incumbent will work at our XXXX, STATE office. If the incumbent works out of a different location, the anticipated salary range is subject to change. The Boldt Company is an equal opportunity employer. If you are an individual with a disability and you need accommodation or other assistance during the application process, please contact our Human Resources department. Based on Boldt’s Background Checking policy, this position may be subject to a background check. The Boldt Company does not accept unsolicited resumes from third party recruiters.