Multi-Speciality Healthcare Digital Marketing Specialist

Job Title: Multi-Specialty Digital Marketing Specialist (Healthcare)

Location: On-Site
Employment Type: Full-time
Department: Marketing & Patient Engagement

About the Role:

We are seeking a skilled Multi-Specialty Digital Marketing Specialist with healthcare experience to support our mission of improving patient engagement and community outreach. In this role, you will plan, execute, and optimize digital campaigns that promote our healthcare services, enhance patient trust, and drive measurable outcomes across multiple digital channels.
This is an excellent opportunity for a marketing professional who understands healthcare compliance, patient-centric communication, and data-driven growth.

Key Responsibilities

• Develop and execute digital marketing campaigns for healthcare services, specialty programs, and patient education initiatives.
• Manage SEO strategy to increase visibility for medical services, condition-related keywords, and local search results.
• Create and optimize paid advertising campaigns (Google Ads for healthcare, Meta Ads, programmatic) while ensuring compliance with healthcare advertising regulations.
• Oversee social media strategy, including patient-friendly content creation, physician highlights, awareness campaigns, and reputation management.
• Collaborate with clinical teams to produce accurate, compliant, and empathetic patient education content.
• Manage healthcare CRM tools for patient segmentation, re-engagement workflows, and appointment reminders.
• Monitor analytics and generate performance reports related to patient acquisition, engagement, and service demand.
• Ensure all marketing communication aligns with HIPAA guidelines and healthcare ethical standards.
• Conduct A/B tests on landing pages, service campaigns, and appointment funnels to improve conversion rates.
• Support website management, online patient reviews, listing optimization, and referral marketing.

Qualifications

• 3+ years of digital marketing experience, with at least 1 year in healthcare, medical, wellness, or life sciences marketing.
• Understanding of healthcare regulations regarding digital communication (HIPAA, advertising compliance).
• Experience working with Google Analytics, Search Console, healthcare PPC platforms, and marketing dashboards.
• Strong skills in SEO, content strategy, and patient-focused messaging.
• Ability to translate complex medical concepts into clear, accessible content.
• Experience with CRM platforms and patient engagement tools (e.g., HubSpot, Salesforce Health Cloud, SimplePractice, etc.).
• Excellent communication and project management abilities.
• Strong analytical mindset with the ability to turn insights into action.

Preferred Skills (Nice to Have)

• Background in healthcare systems, clinics, telemedicine, or medical devices.
• Experience with reputation management platforms (Healthgrades, Zocdoc, Vitals, Google Business Profile).
• Familiarity with EHR/EMR systems or appointment scheduling integrations.
• Graphic design or video editing ability for patient education campaigns.
• Certifications in Google Ads for Healthcare, Meta Ads, or healthcare marketing programs.

What We Offer

• Competitive salary and performance-based bonuses
• Opportunity to make a meaningful impact in patient care and community health
• Professional development and healthcare marketing training opportunities
• Collaborative, mission-driven team environment
• Flexible work options and a culture that values innovation