General Manager

We are seeking a dynamic, results-driven General Manager to lead and grow our Shoot 360 El Dorado Hills
location. This is a highly visible leadership role responsible for overseeing daily operations, driving new
member acquisition, managing retention efforts, and building a high-performing team in a fast-paced,
high-energy, consumer-focused environment.
This franchise operates on a recurring revenue (membership) model, and the ideal candidate will have
a proven background in sales, team leadership, and operational excellence within a customer-centric
business.

ESSENTIAL DUTIES AND RESPONSIBILITIES (other duties as assigned):
SALES & GROWTH LEADERSHIP
• Drive new membership sales through lead generation, conversion strategies, and community
outreach.
• Develop and execute sales plans and marketing initiatives to achieve monthly and annual
revenue goals.
• Lead by example in handling tours, consultations, and closing memberships, personal training,
Leagues, camps & clinics.
• Manage the sales funnel using CRM tools and analytics to improve conversion rates.
• Deliver Baseline/Benchmarks and ensure execution of GM Success Routines.

OPERATIONAL MANAGEMENT
• Oversee daily operations, ensuring the franchise meets brand standards in service, cleanliness,
safety, and performance.
• Assist to troubleshoot and maintain training equipment to ensure proper functionality.
• Manage budgets, P&L, inventory, staffing schedules, and vendor relationships.
• Maintain accurate reporting on key performance metrics and business KPIs.

TEAM DEVELOPMENT
• Recruit, train, manage, and inspire a team of coaches/instructors, and support staff.
• Conduct performance reviews, coaching sessions, and ongoing development to ensure team
alignment with brand values and performance expectations.
• Foster a positive, high-performance culture that drives results and retention

CUSTOMER EXPERIENCE & RETENTION
• Deliver a best-in-class customer experience that enhances brand loyalty and retention.
• Build relationships with members and local community influencers to support growth and
engagement.
• Manage member feedback, resolve issues, and maintain high satisfaction scores.

QUALIFICATIONS 
• 3+ years of experience in a general manager, sales manager, or business leader role in a retail,
fitness, or hospitality environment.
• Demonstrated success in sales management and exceeding revenue targets.
• Experience managing a staff with a strong ability to lead, motivate, and hold accountable.
• Strong understanding of recurring revenue models, customer retention strategies, and business
operations.
• Excellent interpersonal, organizational, and communication skills.
• Proficient in CRM systems, POS platforms, and Microsoft Office Suite.
• Bachelor's degree in Business, Marketing, or related field (preferred but not required)

COMPENSATION & BENEFITS
• Competitive base salary + performance-based commission/bonus structure
• Complimentary membership or service perks
• Opportunities for career advancement and personal development in a growing franchise
network

PHYSICAL DEMANDS 
The physical demands described here are representative of those that must be met by an employee to
successfully perform the essential functions of this job. Reasonable accommodation may be made to
enable individuals with disabilities to perform the essential functions.
• Ability to sit, stand, and lift up to 25 pounds.

WORK ENVIRONMENT 
This role requires a visible presence in the location, with availability on evenings, weekends, and during
peak business hours. It is a hands-on leadership role, ideal for someone who thrives in a fast-paced,
goal-driven environment.

Shoot360edh.com