Sr. Media Buyer - 125K base plus monthly bonus

About Trajan Wealth

With over $2.5B in AUM and AUA, Trajan® Wealth is one of the fastest growing RIA firms in the country, with offices across multiple U.S. markets. Broadcast media particularly TV and radio-is a cornerstone of our growth strategy. We invest heavily in both short-form advertising and program-length paid programming to educate consumers and generate high-quality leads.

Role Overview

The Senior Media Buyer / Planner is responsible for planning, negotiating, buying, and optimizing TV and radio campaigns across national, regional, and local outlets. This role requires a buyer with deep, hands-on experience managing complex broadcast investments, including program-length paid programming (long-form TV and radio) as well as short-form direct response schedules.

This is a fully in-office role based in Scottsdale, AZ, working closely with the Creative Director and cross-functional teams to scale lead generation, appointment volume, and brand presence across multiple markets within a regulated financial services environment.

This individual will combine media expertise, business acumen, and relationship building to deliver campaigns that resonate with our audiences and drive measurable outcomes.

As the Media Buyer, you will play a pivotal role in sourcing outstanding placement for our media across all channels while ensuring alignment with our strategic goals. The ideal candidate will excel in both big-picture strategic planning and the day-to-day management, leveraging their natural eye for impactful media strategies and innovative ideas to elevate our organization's reach and engagement.

Duties and responsibilities

Media Strategy & Planning

• Develop comprehensive TV and radio media plans, balancing program-length paid programming and short-form advertising to meet lead volume, CPL, CPA, and AUM goals.
• Evaluate markets, stations, dayparts, formats, and programs to align placements with target demographics and performance objectives.
• Recommend national, regional, and local buying strategies supported by historical data, market performance, and growth priorities.
• Partner with Marketing and Creative teams in-office to align media strategy with messaging, offers, and campaign objectives.

Buying & Negotiation

• Negotiate and execute multi-market TV and radio buys, including fixed placements, ROS schedules, and performance-driven inventory.
• Source, manage, and optimize program-length paid programming such as half-hour television programs and radio shows.
• Build strong working relationships with station groups, networks, syndicators, and media vendors.
• Manage contracts, insertion orders, makegoods, and buying documentation with precision.

Performance Optimization & Analytics

• Monitor campaign performance at the station, program, daypart, and creative level; make proactive adjustments.
• Work with Analytics and CRM teams to connect broadcast performance to calls, appointments, and client outcomes.
• Produce weekly, monthly, and post-buy performance reports with clear insights.
• Test and scale new stations, programs, and markets using disciplined benchmarks.

Operations & Collaboration

• Collaborate closely with the Creative Director on budgets, pacing, and growth initiatives.
• Coordinate with Creative, Marketing, Advisors, and Compliance teams to ensure accurate and compliant advertising.
• Oversee trafficking, scheduling, creative delivery, and documentation for all TV and radio placements.

Qualifications

Required:

• A minimum of 6-8 years of experience in media planning, buying, and strategy, with a proven track record of successful national campaigns across multiple channels.
• Strong expertise in integrated marketing, including TV, radio, digital, social media, mobile, and print.
• Exceptional multitasking skills, with the ability to manage multiple projects and team members in a fast-paced environment.
• Outstanding organizational skills and self-motivation, with strong attention to detail.
• Ability to analyze data to inform media decisions and optimize campaigns for maximum impact.
• Experience leading and mentoring direct reports, with excellent interpersonal skills.
• Strong negotiation skills for managing vendor relationships and securing advantageous terms.
• Familiarity with business objectives and the ability to align media strategies to meet those goals effectively.
• Comfortable working with senior leadership and presenting strategies and outcomes.

Preferred:

• Bachelor's degree in marketing, business, or a related field.
• Experience in media-related roles within the financial services industry.
• Familiarity with Creatio, Salesforce, Pardot, or similar CRM platforms.
• Proficiency in project management tools and processes.

Benefits

• $125K base salary plus monthly bonus
• 401k with matching component up 13%
• United Healthcare PPO Medical employee coverage paid by Company
• Delta Dental PPO, United Healthcare Vision, Short Term, Long Term, Life Insurance and many more voluntary options available
• Generous holidays and PTO
• Future career growth