Senior Director of Marketing

Senior Director of Marketing

Charlotte, NC | Full-Time | Senior Leadership

Wild Wing Cafe (WWC) and Back Yard Burgers (BYB) are seeking a bold, creative, and results-driven Senior Director of Marketing to lead marketing strategy across both iconic restaurant brands. Based at our Charlotte, NC headquarters, this is a hands-on, high-impact leadership role within a fast-growing, multi-brand restaurant group.

This role will directly influence brand perception, guest engagement, and traffic growth across corporate and franchise locations.

What You’ll Do:

• Own and execute the overarching marketing strategy for Wild Wing Cafe and Back Yard Burgers across multiple markets
• Lead social media strategy, including content development, community engagement, and performance analytics
• Drive local store marketing initiatives, supporting new restaurant openings, menu launches, LTOs, and promotions
• Partner closely with operations, training, and executive leadership to align marketing with business and guest experience goals
• Manage and collaborate with external agencies, vendors, and creative partners as needed
• Develop compelling, on-brand campaigns that drive measurable sales and traffic results
• Analyze marketing performance and translate insights into clear, actionable strategies

What We’re Looking For:

• Based in Charlotte, NC, this is an in-market, hands-on leadership role
• 5+ years of marketing experience, ideally within restaurants, hospitality, or consumer brands
• Proven success leading social media and digital marketing across multiple platforms
• Strong strategic mindset with the ability to execute at a tactical level
• Experience thriving in fast-paced, growth-oriented environments
• A confident leader with energy, hustle, and a growth mindset
• Comfortable balancing creativity with data-driven decision making
• Ability to travel up to 25%

Why You’ll Love It Here:

• Opportunity to shape and evolve marketing strategy for two well-known, culture-driven restaurant brands
• Direct access to a collaborative leadership team focused on innovation, performance, and guest experience
• A company culture built on fun, integrity, accountability, and bold ideas—where people come first

Ready to lead the charge for WWC and BYB? Apply today.