Growth Marketing Manager, Lifecycle

Rainier Recruiting is partnering with a fast-growing, design-led consumer healthcare company that is transforming access to outpatient care. The company is seeking a Growth Marketing Manager, Retention & Lifecycle to own and scale lifecycle marketing programs that drive activation, engagement, retention, and lifetime value across the customer journey.

This role is responsible for building and optimizing automated lifecycle programs across email, SMS, in-app messaging, and other owned channels.

The ideal candidate has a strong background in lifecycle or CRM marketing, thrives in highly analytical environments, and is excited to use data and experimentation to create thoughtful, personalized customer experiences. Success in this role requires both strategic ownership and hands-on execution, with close collaboration across product, clinical, and marketing teams.

Compensation & Benefits:

• Annual salary: $100,000–$125,000 plus competitive equity
• Hybrid work schedule
• Comprehensive health, dental, and vision benefits
• 401(k) plan
• Paid time off and company holidays
• Additional wellness and ancillary benefits

Location:

• San Francisco, CA. This position follows a hybrid schedule, with in-office work 3 days per week.

Responsibilities:

• Develop and own the lifecycle marketing strategy across email, SMS, push, and in-app channels
• Design, launch, and optimize onboarding, nurture, education, retention, upsell, and winback programs
• Identify and map high-impact customer touchpoints across the clinical and product experience
• Continuously test and optimize lifecycle flows through segmentation, messaging, timing, and channel experimentation
• Analyze performance using funnel, cohort, and LTV analysis to guide decision making
• Establish and maintain a strong CRM and marketing automation foundation, ensuring accurate data flows, triggers, and event tracking
• Partner cross-functionally with product, clinical, and marketing teams to ensure lifecycle messaging is accurate, empathetic, and on-brand
• Create clear, supportive, and high-performing lifecycle copy that simplifies complex concepts for customers
• Maintain high standards for deliverability, QA, privacy, and compliance in customer communications
• Provide regular reporting, insights, and recommendations to stakeholders
• Own and improve core lifecycle metrics including activation, engagement, retention, conversion, repeat usage, and lifetime value

Qualifications:

• 3–6 years of experience in lifecycle, retention, CRM, or growth marketing
• Hands-on experience owning email, SMS, push, and/or in-app lifecycle programs
• Strong analytical skills with experience running experiments and interpreting results
• Experience with CRM or marketing automation platforms (e.g., Braze, Iterable, Customer.io, HubSpot, Klaviyo, Marketo)
• Excellent written communication skills with a customer-first mindset
• Ability to collaborate cross-functionally in fast-paced, data-driven environments
• Experience in healthcare, digital health, or regulated industries is a plus but not required
• Bachelor’s degree required