Director of Digital Marketing

Mountainside Fitness is seeking a Director of Digital Marketing to lead performance-driven growth across paid, owned, and earned digital channels. This role will own full-funnel performance, measurement and attribution, and clear storytelling of results, translating marketing data into insights that drive smarter decisions, stronger Member acquisition, and long-term value.

This is a hands-on, strategic role for a digital leader who understands the real ins and outs of paid media, analytics, and optimization, effectively translating data findings into future results, inclusive of strategic planning/rationale.

Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

- Optimize digital growth strategy and execution across paid search, paid social, display, video, website, app, email, SMS, and loyalty

- Lead performance marketing with accountability for key outcomes including leads, trials, joins, CAC, ROAS, LTV, and retention

- Manage and evolve attribution and measurement frameworks to ensure data accuracy and confidence in results

- Translate complex performance data into clear, compelling narratives for leadership, what’s working, what’s not, and what to do next

- Partner with creative teams to guide ad concepts, messaging, and testing based on performance insights

- Manage testing and experimentation across channels, creative, offers, and landing pages

- Oversee budgets, forecasting, pacing, and optimization decisions

- Ensure flawless execution of campaigns across all digital touchpoints

- Own the programming, scheduling, deployment and reporting of email and SMS campaigns, ensuring accurate targeting, timing and optimal performance

- Collaborate cross-functionally with Marketing, Operations, and external partners to align digital efforts with business goals

- Monitor platform changes, competitive activity, and emerging tools to identify opportunities for growth and efficiency

- Lead CRM and lifecycle strategy across email, SMS, and in-app messaging

- Build segmentation and personalization using behavioral and transactional data

- Track and optimize lifecycle KPIs including open rates, CTRs, conversions, churn, and incremental lift

Experience & Competencies

- 8+ years of experience leading performance-driven digital marketing, including analyzing metrics and owning results; multi-unit experience preferred

- Deep, hands-on expertise in paid media platforms, targeting, bidding, and optimization

- Strong understanding of attribution, analytics, and marketing measurement

- Demonstrated experience translating performance marketing results into digestible results with tangible, forward-looking, strategic and tactical planning

- Experience with Google Analytics, HubSpot, WordPress, Microsoft Excel and other marketing technology tools

- Ability to clearly communicate insights and recommendations through data storytelling

- Experience managing agencies and cross-functional partners

- Strategic mindset with a willingness to get into the weeds

- Strong written, verbal, and interpersonal communication skills

- Ability to work independently and strong self-motivation