Social Media & Content Specialist

POSITION SUMMARY:

Seattle Humane is looking for a passionate storyteller who can elevate the organization’s brand, drive support for its mission and strengthen community engagement through strategic social media and strong creative writing. While experience working with animals (particularly in a shelter environment) is ideal, a high level of comfort working around animals and a passion for animal welfare are essential.

The Social Media & Content Specialist is responsible for developing and executing a social media strategy designed to encourage the adoption of available animals, promote events and fundraising opportunities and position Seattle Humane as a trusted resource for the pet-loving community. This role manages the organization’s social media presence across multiple platforms, creating engaging, on-brand content that highlights adoptable pets, programs, services, resources, events and impact stories, while monitoring analytics to guide strategy and ensuring messaging is timely, consistent and mission-driven.

The Specialist drafts and adapts communication for target audiences, including donors, potential adopters, clients, staff and volunteers. Collaborating closely with internal teams, this position captures stories, photos and videos that showcase shelter life while supporting fundraising efforts, events and special initiatives. This role requires a creative and strategic thinker with strong writing skills and visual storytelling ability, along with the ability to turn data into actionable insights. Previous experience writing donor communications or fundraising-focused content is a requirement.

KEY OR ESSENTIAL FUNCTIONS:

Social Media

• Develops and maintains a social media strategy and content calendar, creating and posting engaging material across platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube) to highlight adoptable pets, programs, services, resources, events, promotions and impact stories.
• Monitors comments, messages and community engagement, ensuring timely, respectful and compassionate responses. Replies to public inquiries and reviews on social media sites in alignment with organizational guidelines.
• Supports digital fundraising efforts through content creation, campaign amplification and coordination with development staff.
• Tracks analytics and reports on growth, reach and engagement; adjusts strategies accordingly. Social strategy is influenced by measurable results and regular interpretation of these statistics to maximize impact.

Content Creation

• Writes, edits and proofreads content and provides copy-editing as needed for a variety of marketing, communications and fundraising materials.
• Captures and edits photos and short-form videos featuring animals, events and behind-the-scenes shelter life for use across digital channels.
• Assists with managing the Story Bank, gathering content, stories and assets and making them available for use in Seattle Humane materials across departments.
• Follows content calendars to ensure timely, consistent and mission-aligned messaging.
• Is comfortable using a variety of technology for creative purposes including a smartphone, tablet, GoPro, DSLR camera and video editing software to create content for social media and digital campaigns.

Collaboration & Support

• Partners with teams across the shelter to identify stories, priorities and content needs.
• Upholds brand voice and visual identity in all communications, assisting the Communications & Marketing Manager and Visual Designer by helping ensure staff and volunteers follow company branding and messaging guidelines.
• Supports communications efforts during events, campaigns and special initiatives, including evenings or weekends, as needed.
• Participates in special events as requested by supervisor.

Advertising

• Coordinates media buys and content with advertising and media partners in collaboration with leadership or external vendors.
• Develops and executes advertising campaigns (digital, print and broadcast) to promote services, fundraising initiatives and adoptable pets.
• Works with media outlets and digital ad platforms to track metrics, analyze performance and recommend adjusted strategies based on campaign results.

Secondary Functions:

• Trains office volunteers as needed and provides guidance to content standards and brand voice.
• Other duties as assigned, including but not limited to writing assignments, special requests, meeting or event preparation.
• Provides recommendations and estimates to supervisor to support the yearly budgeting process; follows established annual budget amounts for assigned areas.

SUPERVISORY RESPONSIBILITY:

Volunteer supervision only.

COMMUNICATION/INTERPERSONAL CONTACT:

• Daily verbal and written communications with colleagues and volunteers through meetings, direct contact, telephone, messaging or e-mail.
• Weekly or monthly communication with outside vendors by telephone, e-mail or direct contact.
• Monthly verbal and written contact with appropriate committee(s).
• Heavy communication with the public, Seattle Humane clients and partners by telephone, mail, e-mail or social media platforms.

COMPLEXITY:

High degree of independent judgment required. Must be creative and able to solve problems; manage multiple tasks and determine priorities; supervise volunteers; and meet specified budget goals. Must be a strong project manager, able to work with a variety of personalities, and remain focused on the organization’s goals and objectives. Must demonstrate attention to detail and must be able to respond to unexpected questions, comments or requests from other departments, vendors, partners or community members. The position involves diverse work on a daily basis, although there is recurring work during specific times of the year.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Digital Media or related field or equivalent combination of education and experience
• At least 3 years of professional experience managing social media strategy and developing content for an established organization or brand
• Strong writing and storytelling skills; experience with donor communications or fundraising-focused content
• Proficient across all social media platforms, Microsoft Office programs and basic photo, video and website editing tools
• Familiarity with analytics tools
• Requires excellent oral communication skills and an ability to work with cross-functional teams
• Must have exceptional project management skills and attention to detail
• Experience working with animals preferred; comfort working around animals and a passion for animal welfare required

LICENSES/CERTIFICATIONS REQUIRED:

Valid Washington State driver’s license with good driving record.

PHYSICAL/MENTAL REQUIREMENTS:

Must be able to analyze problems and determine the best solutions and communicate clearly and concisely both orally and in writing. Must possess good attention to detail, be able to concentrate and produce accurate work despite frequent interruptions. Needs to be sensitive to other opinions, perspectives or cultures. Must be able to sit for long periods of time; to lift and carry at least 30 pounds with or without accommodation; to kneel, crouch, bend and reach. Must possess good hand-eye coordination, agility and stamina. Must exhibit initiative and motivation in performing all duties.

WORKING CONDITIONS:

General office environment. Regular animal handling which presents the potential of animal bites, exposure to zoonotic diseases (diseases that can be transmitted from vertebrate animals to people), animal dander and noise. Potential for working with angry or emotional customers.

Equipment Use: Continuous use of computer, printer, copy machine, video or camera equipment and multi-line telephone.

Work Hours: Full-time, 40 hours per week with occasional overtime. Must be willing to work some evening and/or weekend hours. Attendance required at all-staff meetings and assigned training workshops or meetings.

LOCATION:

The position works in an onsite capacity, located in the Bellevue, WA office.

Who we are:
Seattle Humane is more than a shelter, we are a community resource center. We're meeting the increasing need for pet owner support services, so that families don't have to choose between an overdue bill and a beloved family member. We're training the next generation of veterinarians in our state-of-the-art medical center. We're building a community of animal advocates through our volunteer and youth education programs. The impact of Seattle Humane is life-changing, for the animals in our care and the people who love them. Our top priority is to connect animals in need of rescue with the people who will love them. Through our outreach, advocacy, and services, we strive to ensure that animal companionship is accessible to all.

Take a look at our Vision for the Future, which will guide our work and priorities in the years to come.

Equal Opportunity

As an equal opportunity employer, Seattle Humane is committed to providing employment opportunities to all qualified applicants and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status or any other basis prohibited by applicable law.

SEATTLE HUMANE CORE VALUES:
Candidate should be committed to Seattle Humane’s Core Values:
Compassion
Accessibility
Innovation
Responsibility
Teamwork

The Benefits:
At Seattle Humane, we believe in investing in our people, you'll receive competitive benefits and perks, including full health & wellness coverage, generous paid time off starting at three weeks, 10 paid holidays, an employer matching retirement plan, personal pet allowance, employee sabbaticals, discounts, and you get to work around cute animals!

Check out our  of benefits and perks

Sound like something you want to be a part of? Then apply today!