Marketing and Communications Coordinator - 2025557

POSITION SUMMARY: World Relief is seeking a dedicated Marketing and Communications Coordinator (part-time) to play a key role in enhancing our brand recognition and deepening engagement with potential supporters. In this flexible position, you will develop and work with local office and program staff to execute impactful media strategies that turn prospects into leads, donors, and advocates for World Relief’s mission. You will oversee organic and paid social efforts (including Meta and Google ads), ensuring they are seamlessly integrated with automated campaigns, while managing content and fostering meaningful online community engagement. Your contributions will directly help us make a greater impact in the communities we serve. 

ROLE & RESPONSIBILITIES:

COLLECTING ASSETS: Collect stories from clients (directly or via program managers) to be used in marketing; Record day-to-day World Relief Durham work via photos and videos as a basis for content creation in line with our ethical storytelling guidelines; On a monthly basis, conduct interviews with relevant parties to gather information, quotes, and testimonials; Ensure consent releases are signed by required parties wherever necessary.

DEVELOPING CONTENT: Manage the creation and distribution of email newsletters for CCE (and other programs, as requested) to keep our community informed and engaged; Craft compelling communications for fundraising, event promotion, and important organizational updates; Design graphics that can be used in print media to effectively communicate the mission and work of World Relief Durham.

SOCIAL MEDIA MANAGEMENT (TWITTER, INSTAGRAM, FACEBOOK, LINKEDIN): Develop and implement social media strategies to increase followers and engagement across all platforms; Create, schedule, and post regular content (graphics, photos, videos, etc.) that aligns with our mission and brand voice; Start and manage the organization’s LinkedIn profile, building a professional network and sharing thought leadership content; Monitor, respond, and engage with comments and messages to build community relationships; Track and analyze social media performance metrics, providing regular reports to inform future content strategies; Assist in managing paid digital advertising campaigns on social media or Google Ads.

HUBSPOT MANAGEMENT: Maintain and update contact records, campaigns, and data in HubSpot; Monitor and report on the effectiveness of marketing campaigns through HubSpot’s analytics tools; Ensure integration between HubSpot and other digital platforms for consistent data flow and reporting.

MARKETING CAMPAIGNS: Work with the World Relief home office to plan and distribute advocacy resources, responses to major world events, calls to action, and fundraising campaigns; Facilitate local marketing campaigns for fundraising, volunteer, and advocacy events at World Relief Durham; create marketing materials for campaigns, including automation emails, Save the Dates, invitations, advertising, flyers, and social content; Build relationships with printing and mailing houses to facilitate material production which may be distributed through mailings or in person events.

BRAND DEVELOPMENT & STRATEGY: Ensure all marketing materials align with the organization’s brand guidelines; Collaborate with leadership to develop and refine marketing strategies aimed at growing brand awareness; Stay informed on trends in digital marketing, social media, and nonprofit advocacy to incorporate innovative approaches.

ADDITIONAL MARKETING RESPONSIBILITIES: Track and manage the marketing budget and allocate resources effectively; Serve as communications contact for home office.

JOB REQUIREMENTS:

Mature and personal Christian faith

Committed to the mission, vision, and values of World Relief

Desire to serve and empower the Church to impact vulnerable communities

Able to affirm and/or acknowledge World Reliefs , , and

Skills in developing content, managing social media, managing HubSpot (our cloud-based marketing platform)

PREFERRED QUALIFICATIONS:

EDUCATION AND EXPERIENCE: Minimum of 3 years of hands-on experience in social media and marketing preferably in a nonprofit of donation-based organization.