Social Media Marketing Specialist - Full-time

BaRupOn is a dynamic digital platform focused on connecting government contractors with valuable resources, insights, and opportunities. As we expand our digital footprint, we are seeking a talented and creative Social Media Marketing Specialist to help us grow our brand presence, engage our audience, and drive traffic and conversions across all social media channels.

Key Responsibilities

•    Develop and execute a comprehensive social media strategy aligned with company goals and brand identity.

    •    Manage and grow BaRupOn’s presence across platforms (LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.).

    •    Create engaging and high-quality content including graphics, short videos, infographics, and written posts.

    •    Plan and manage a content calendar, ensuring timely and consistent posting.

    •    Monitor analytics, track key performance metrics, and optimize content based on data insights.

    •    Engage with followers, respond to comments/messages, and build community relationships.

    •    Collaborate with internal teams (e.g., SEO, content, partnerships) to support campaigns and lead generation.

    •    Stay updated on industry trends and emerging platforms/tools.

Requirements

    •    Bachelor’s degree in Marketing, Communications, or a related field.

    •    2+ years of experience managing social media for a brand or agency.

    •    Strong writing, editing, and communication skills.

    •    Proficiency with social media tools (e.g., Hootsuite, Buffer, Meta Business Suite).

    •    Basic design skills (Canva, Adobe Creative Suite is a plus).

    •    Experience with paid social campaigns is a bonus.

What We Offer

    •    Opportunity to be part of a mission-driven, growing company.

    •    Creative freedom and support for innovative ideas.