Senior Paid Media Manager

Founded in 2006, Lycamobile is a solution for those who want to connect back home. As a leading international wireless carrier, we provide solutions to over 30 million customers across 24 countries, Lycamobile’s sheer span, focus on customer service and innovative business strategy has seen it outgrow its competitor set; achieving greater coverage of the European population than any other network operator.

Thanks to our dedicated team, we are continuously driving costs down without compromising on quality for our customers. With that ethos imbedded into our vision, Lycamobile is currently seeking a Senior Paid Media Marketing Manager located in the Newark, NJ area.

Position Overview

We are seeking a Senior Paid Media Manager to lead, manage, and optimize our digital media campaigns across programmatic (+ CTV & DOOH), Paid Search (Google, Bing), and Paid Social (Meta, TikTok, Snapchat). This role requires a unique mix of strategic vision and hands-on execution, with a strong focus on top- and middle-funnel tactics that fuel brand awareness, consideration, and demand generation.

You will own campaign performance end-to-end—planning, execution, optimization, and reporting—while providing actionable insights to maximize return on ad spend (ROAS), drive incremental orders, and expand brand reach.

Performance Analysis & Reporting

- Monitor and analyze key performance indicators (KPIs), including CPA, ROAS, CTR, CVR, and LTV, to identify trends and areas for improvement.

- Provide regular performance reports, insights, and actionable recommendations to stakeholders.

- Leverage data from Google Analytics, Google Ads, Facebook Business Manager, and third-party attribution tools to drive campaign optimization.

Strategic Growth & Innovation

- Identify and implement new opportunities for audience expansion, automation, and AI-driven optimizations.

- Stay ahead of industry trends, algorithm updates, and best practices to ensure competitive advantage.

- Explore emerging digital media platforms and strategies to expand Lyca Mobiles paid media presence.

Key Responsibilities

• Campaign Management & Optimization
  • Build, launch, and manage campaigns in-platform across programmatic, CTV, DOOH, paid search, and paid social channels.
  • Lead and mentor the Paid Media Manager in executing and optimizing lower-funnel campaigns across paid search, paid social and retargeting, ensuring performance targets are met and continuously improved
  • Optimize campaigns in real-time to improve efficiency, maximize performance, and achieve KPIs such as brand awareness, reach, engagement, and conversions.
  • Implement A/B and multivariate testing to refine creative, audience targeting, and bidding strategies.
  • Collaborate with the pricing team to develop and implement channel-level incentive strategies and promotional plans
• Strategic Planning & Channel Optimization
  • Develop and execute paid media strategies focused on driving upper- and mid-funnel performance, nurturing prospects through the customer journey.
  • Allocate budgets effectively across channels based on performance data, audience insights, and business priorities.
  • Identify new growth opportunities and emerging platforms/tactics to keep the brand ahead of the curve.
• Performance Analysis & Reporting
  • Monitor campaign analytics and produce regular performance reports with clear insights, learnings, and recommendations.
  • Collaborate with analytics teams to refine attribution models and measure incremental impact.
  • Present channel performance, trends, and optimization strategies to senior stakeholders.

Cross-Functional Collaboration

• • Work closely with Affiliate, Organic Social, SEO, Creative and Analytics teams to ensure campaigns are aligned with overall marketing and brand objectives.
  • Partner with media vendors, platforms, and agencies to maximize buying power and access to new betas.

Qualifications

• 5+ years of hands-on experience managing paid media campaigns across multiple channels, with emphasis on programmatic, CTV, DOOH, paid search, and paid social.
• Proven track record of delivering measurable results in both brand awareness and performance-focused campaigns.
• Deep understanding of top- and mid-funnel marketing tactics, audience segmentation, and customer journey mapping.
• Advanced proficiency in platforms such as Google Ads, Microsoft Ads, Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, and leading DSPs (e.g., The Trade Desk, DV360).
• Strong analytical skills with experience in tools like Adobe, GA4, Datorama or similar.
• Ability to balance strategic thinking with tactical execution.
• Excellent communication skills with the ability to translate complex data into clear, actionable insights for stakeholders.