Social Media and Marketing Coordinator

Job Overview 

The Social Media and Marketing Coordinator will be responsible for planning, creating, and managing content across all social platforms and marketing channels for Dr. Fortes and Dr. Carpin. This role is ideal for a detail-oriented content creator with a passion for aesthetics, storytelling, and strategic social media marketing. You’ll work closely with the Director of Brand Marketing and clinical teams to capture compelling content, execute marketing campaigns, and deliver measurable results that align with brand and business goals. This role demands a “team player” mentality with a willingness to help out where needed and potentially take on projects that may be outside of their job scope. At the same time, this individual needs to be a driven self-starter with a passion for marketing who can adapt and evolve with the business. 

Company Overview 

Kalon Aesthetics is a healthcare management service organization focused on providing world-class management and support services to the various aesthetic surgery and med spa practices within its broader network, which operates under several different brand names. The company is headquartered in the Cherry Creek neighborhood in Denver, Colorado. With approximately 375 providers and employees nationwide, the company is entering a new growth phase through acquisition and de novo opportunities. Amid this growth, we are seeking a creative, organized, and social media-savvy Marketing Coordinator to support two of our top surgeons, Dr. Paul Fortes and Dr. Kimberly Carpin in elevating their personal brands and driving local awareness and patient engagement. ACPS is one of the nation's premier plastic surgery practices, offering cutting-edge surgical and nonsurgical procedures focusing on excellence, innovation, and patient-centered care. 

Duties and Responsibilities Include:

•  Social Media Management 
  • Lead day-to-day social media activities for Dr. Fortes and Dr. Carpin on platforms including Instagram, Facebook, TikTok, and LinkedIn. 
  • Capture, edit, and publish short-form video, before-and-after content, and in-office moments. 
  • Develop monthly content calendars and track performance metrics. 
  • Respond to comments, DMs, and patient inquiries in alignment with brand tone and practice guidelines. 
• Content Creation & Digital Marketing 
  • Plan and coordinate video and photo shoots; attend in-person clinic days to capture content. 
  • Collaborate with in-house and external designers on branded templates and visuals. 
  • Write social captions, email newsletters, and occasional blog or website content. 
  • Ensure consistent messaging and adherence to brand guidelines. 
• Marketing Campaign Support 
  • Assist in planning and executing promotional campaigns, patient events, and giveaways. 
  • Monitor trends in social media, aesthetics, and digital marketing to recommend new tactics. 
  • Track KPIs and provide monthly performance reports. 
• Administrative & Event Support 
  • Maintain marketing asset libraries for both doctors. 
  • Coordinate with the front office team and patient care consultants to ensure alignment on promotions and communication. 
  • Plan, coordinate, and support patient and community events and promotional gatherings, including setup, promotion, and on-site execution. 
  • Assist with scheduling and setting up telehealth appointments as needed, ensuring seamless communication and technical readiness. 
  • Support other marketing tasks and cross-functional projects as needed. 

What Success Looks Like 

• Consistent, high-quality content output that reflects each surgeon’s unique brand. 
• Growth in followers, engagement, and lead conversions across social platforms. 
• Positive collaboration with clinic teams and minimal need for top-down direction. 
• On-time delivery of content calendars and campaign assets.