Web & Digital Experience Specialist

ACDI’s Web & Digital Experience Specialist owns and executes ACDI’s digital ecosystem, including the company website, reseller portal, and internal intranet. This role leads a full website redesign and serves as the long-term steward of all digital platforms. This position is ideal for someone who is both technical and creative - with a strong eye for design, a passion for user experience, and the ability to craft compelling digital content.

The Web & Digital Experience Specialist has several duties and responsibilities associated with building, optimizing, and maintaining ACDI’s digital presence, including but not limited to:

Website Ownership:

• Lead a full website redesign and rebuild
  

• Maintain and update website content on an ongoing basis
  

• Ensure mobile responsiveness, accessibility, and performance
  

• Optimize site UX and conversion paths
  

• Manage WordPress CMS and plugins
  

SEO & Analytics:

• Optimize website content for SEO to improve visibility and drive traffic
  

• Conduct keyword research and on-page optimization
  

• Monitor rankings, traffic, and site performance
  

• Utilize GA4 and Search Console to inform decisions
  

Reseller Portal:

• Build and manage ACDI’s reseller portal
  

• Organize all partner-facing collateral in a clean, intuitive structure
  

• Maintain version control and governance of materials
  

• Improve portal UX based on reseller feedback
  

• Centralize marketing assets (one-pagers, decks, videos, case studies)
  

• Maintain clean organization, tagging, and searchability
  

• Ensure materials are up-to-date and brand-compliant
  

• Build and manage an internal documentation hub
  

• Organize SOPs, training materials, templates, and resources
  

• Improve internal knowledge sharing and accessibility
  

• Write and edit website copy
  

• Develop blog content and thought leadership
  

• Maintain consistent brand voice across platforms
  

• Understand and execute marketing strategy goals
  

• Maintain ACDI branding standards
  

• Adhere to all ACDI policies and procedures
  

• Promote a positive organizational culture aligned with ACDI’s mission and values
  

EXPERIENCE & EDUCATION REQUIREMENTS

• Bachelor’s degree or 3–6 years of relevant experience preferred
  

• Proven experience leading website redesigns
  

• Strong WordPress experience required (or equivalent relevant experience similar to WordPress).
  

• Basic knowledge of HTML/CSS
  

• SEO experience with measurable results
  

• Experience with:
  

• Google Analytics (GA4)
  

• Search Console
  

• SEO tools (SEMRush, Ahrefs, etc.)
  ● Strong writing and editing skills
  ● Ability to manage multiple projects and meet deadlines
  ● Ability to work collaboratively in a fast-paced environment
  ● Portfolio of digital work preferred

WHAT WILL MAKE YOU STAND OUT FROM THE CROWD

• Experience building reseller portals or intranets
  

• HubSpot experience
  

• B2B marketing background
  

• UX/UI experience
  

• Entrepreneurial mindset and self-starter
  

PHYSICAL REQUIREMENTS

• Must be able to stand or sit for prolonged periods of time
  

• Must be able to lift 15 pounds
  

SUPERVISORY RESPONSIBILITY

• This position has no supervisory responsibility
  

WORK ENVIRONMENT

• Moderate noise level, bullpen environment located at Benton Headquarters
  

• Fast-paced, collaborative, encouraging, and positive
  

OTHER DUTIES

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice