Associate Social Strategy Director

At Big Spaceship, we're explorers, not settlers. We partner with ambitious brands ready to venture into new territory, push creative boundaries, and lead rather than follow. We're a full-service creative shop built for brands that want to break new ground. Our diverse team of entrepreneurial spirits, creative minds, and makers brings bold ideas to life for some of the world’s most innovative and culturally connected brands. If you thrive on exploration, creative risk-taking, and charting new paths, you belong here.

Big Spaceship is looking for an Associate Social Strategy Director to lead social strategy for a high-profile aesthetics brand operating at the intersection of beauty, wellness, and science. This is a deeply social-first role requiring expertise across paid and organic ecosystems, fluency in performance strategy, and the ability to translate complex or regulated subject matter into culturally resonant storytelling.

We’re looking for someone who understands that modern brand building happens in-platform. Someone who knows how to architect full-funnel paid and organic systems, build communities—not just campaigns—and create work that drives measurable impact without sacrificing creative ambition. A passion for beauty, skincare, aesthetics, or wellness is a major plus.

You know how to turn insight into action. You understand how audiences engage across platforms, how to build integrated campaign briefs that inspire creative, and how to navigate regulatory realities with confidence and clarity. You’re collaborative, proactive, and comfortable leading from a strategic standpoint.

Roles + Responsibilities

Lead Social-First Strategy

• Develop integrated paid and organic social strategies that drive brand growth across awareness, education, consideration, and conversion
• Architect full-funnel social ecosystems grounded in audience insight, platform nuance, and performance data
• Ensure cohesion across paid media, organic content, influencer, and creator strategies

Drive Paid Social Excellence

• Build paid social frameworks rooted in audience segmentation, testing rigor, and KPI alignment
• Translate business objectives into performance-focused, platform-native media strategy
• Partner closely with media teams to optimize for both brand and conversion outcomes

Transform Insight into Cultural Relevance

• Synthesize research, social listening, survey data, and trend intelligence into actionable recommendations
• Identify emerging beauty and wellness behaviors that inform campaign narratives
• Develop comprehensive strategic briefs that balance cultural fluency with measurable business impact

Operate Confidently in Regulated Spaces

• Build deep knowledge of the client’s business, competitive landscape, and regulatory environment
• Translate complex, science-backed messaging into accessible, engaging social storytelling
• Partner with legal and medical stakeholders to ensure work is compliant, accurate, and creatively ambitious

Client & Cross-Functional Leadership

• Confidently present strategic thinking and lead client conversations
• Partner with creative and account teams to ensure work is insight-driven, compliant, and performance-focused
• Own social strategy workstreams from brief through execution

Requirements

• 6+ years of experience in Social Strategy within an advertising agency
• Demonstrated expertise in paid social strategy with strong command of organic social best practices
• Experience working in regulated industries; healthcare, wellness, or medical aesthetics experience preferred
• Experience in beauty, skincare, aesthetics, or adjacent wellness categories strongly preferred
• Proven ability to develop strategic briefs, POVs, and compelling presentations
• Comfortable leading client conversations and owning strategic workstreams
• Strong understanding of platform mechanics, audience targeting, measurement frameworks, and performance KPIs
• Self-starter with a strong sense of ownership and accountability
• Excellent presentation and narrative-building skills

Benefits

The salary band for this role is $110,000 - $140,000. Where a prospective new hire's base salary will fall within this band depends on several factors including their qualifications and experience, the skill level required in the role, market rates, and the salaries of existing crew members at Big Spaceship within the same role to maintain equity.