Senior Strategic Analytics Lead, Digital & Web - Full-time

Senior Strategic Analytics Lead, Digital & Web Apply (https://vanguard.wd5.myworkdayjobs.com/en-US/vanguard\_external/job/Malvern-PA/Senior-Strategic-Analytics-Lead--Digital\_173070-1/apply) locations Malvern, PA time type Full time posted on Posted 22 Days Ago job requisition id 173070 What You'll Do + Collaborate with digital product teams and business stakeholders to understand business strategies, needs, and challenges. + Leverage data from multiple platforms and sources to develop actionable insights and recommendations that enhance digital experiences and drive measurable business outcomes. + Lead the synthesis of industry trends and digital engagement data to identify opportunities for optimization and innovation. + Serve as the analytics expert on cross-functional teams for strategic digital initiatives. + Own and manage recurring analytical requests and reporting processes, ensuring high-quality, timely delivery. Core Responsibilities + Partner with internal stakeholders to translate business requirements into analytical projects and lead them to completion. + Analyze end-to-end digital engagements, including user journeys and customer segmentation, to identify friction points and recommend optimizations. + Acquire, compile, and verify the quality of structured and unstructured data from various digital platforms. + Develop, maintain, and deliver dashboards, visualizations, and presentations that translate complex data into compelling, actionable stories for stakeholders, including senior management. + Design, execute, and analyze digital experiments (e.g., A/B, multivariate tests) to validate hypotheses, optimize digital experiences, and drive measurable business results. + Advocate for change by effectively communicating insights and recommendations, using creativity in data visualization and storytelling. + Stay updated with industry trends and emerging technologies related to data analytics, digital experience, and financial services. Qualifications + Minimum of eight years of relevant work experience in digital and web analytics. + Undergraduate degree or equivalent combination of training and experience. + In-depth knowledge of web analytics, with specific experience in Adobe Analytics. + Strong technical skills including proficiency in SQL and Tableau; experience in Python, AWS and Redshift preferred. + Experience in experimentation design, execution, and analysis, with a track record of driving change and delivering results through data-driven testing. + Demonstrated ability to bring together data from multiple platforms and perform user journey analysis, customer segmentation, and advanced analytics. + Excellent communication and storytelling skills, with the ability to advocate for change and influence stakeholders through data-driven insights. + Ability to work independently, manage multiple priorities, and own internal stakeholder relationships. + Financial services experience is a plus. Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position. About Vanguard At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience. 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