Associate Brand Manager – Similac CRM Marketing - Columbus, OH

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow your career.

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the student debt program and education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Our location in Columbus, OH, currently has an opportunity for an Associate Brand Manager for Similac CRM Marketing in our Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® – to help them get the nutrients they need to live their healthiest lives.

This position will be responsible for the day-to-day management and implementation of key consumer tactics, HCP initiatives, and management of cross-functional communication for the Pedialyte marketing team. This role will have the opportunity to help identify opportunities and execute marketing tactics to accelerate Pedialyte growth.

What You'll Work On

• ​Review content and strategy with medical, legal, and regulatory teams.

• Partner cross-functionally to manage the brand budget.

• Core Business Delivery:

  • AP&G Budget ownership.

  • Monthly agency marketing calendar status/reconciliation.

  • Monthly agency work planning calendar.

  • Kit/DM execution - new creative, maintenance updates, materials, etc. (CRFs).

  • SOWs, POs routing, and management.

• Delivery Optimizations:

  • Initiative Pull-Through execution inclusive of direct mail, email, and e-commerce channels.

  • Reporting - quarterly e-commerce audits.

  • Media creative liaison and lead.

  • Direct mail forecasting with the Analytics team.

• Partnerships/Retail:

  • Partnership/CoOp source management.

  • Retail initiative execution/measurement/retail team liaison (Amazon, Walmart, Target) & consult (maximize sales).

• Acquisitions:

  • Strategically manage and oversee acquisitions from various list sources, partnerships, co-ops, and other channels.

  • Determine the optimal number of names to acquire from each source to maximize efficiency and effectiveness.

  • Monitor and analyze acquisition performance, providing insights and recommendations for continuous improvement.

• Specialty Product CRM Programs:

  • Program evolution.

  • Program reporting and optimization recommendations.

• Similac Kosher Lead:

  • Manage customer relationship with Kayco (kosher-specific distributor) including overseeing order process, demand planning, annual marketing SOW, etc.

  • "Delivery owner" for 3 Similac Kosher SKUs: Lamehadrin, 32oz Kosher, and 2oz Kosher.

  • Ad hoc Kosher requests including WIC, annual Chicago Center Health and Safety Fair in August, managing creative for Sim.com and Amazon (via Kayco).

Required Qualifications

• BS/BA in Marketing, Finance, Communications, Management, or Project Management.

• 2-4 years in eCommerce/digital marketing for CPG or Healthcare brands desired.

• Ability to effectively manage complex projects with multiple stakeholders.

• Initiative to identify opportunities and develop plans to drive business performance.

• Strong communication and collaboration skills.

• Business analytics and KPI tracking capabilities.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at , on LinkedIn at , and on Facebook at .

The base pay for this position is $78,000.00 – $156,000.00. In specific locations, the pay range may vary from the range posted.