Director of Marketing & Sales

Benefits:

• Dental insurance
• Health insurance
• Vision insurance
• Wellness resources

About the Role


We are seeking a dynamic, brand-driven Director of Marketing & Sales to lead the growth of our Nutrition Nest, a flagship wellness destination integrating functional medicine, premium retail, experiential dining, and longevity-focused services.

This role combines luxury hospitality marketing excellence with strong sales leadership, responsible for building brand awareness, driving revenue, and delivering a world-class guest acquisition and retention strategy.

Key Responsibilities


1. Brand Strategy & Positioning (Luxury Wellness Focus)

• Develop and execute a premium brand strategy aligned with a luxury wellness experience
• Position the Nutrition Center as a destination for longevity, nutrition, and lifestyle transformation
• Oversee storytelling, content, and visual identity across all channels

2. Revenue & Sales Leadership (CORE COMPONENT)

• Own top-line revenue growth across:
  
  • Retail (organic products, supplements)
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  • Experiential dining & grab-and-go
• 
  
  • Wellness programs, memberships, and consultations
• 
  
• Build and lead a sales strategy, including:
  
  • In-store conversion optimization
• 
  
  • Membership and subscription models
• 
  
  • Corporate wellness partnerships
• 
  
  • Local and regional B2B outreach
• Establish sales KPIs (conversion rate, average ticket size, customer lifetime value, membership growth)
• Partner with operations to ensure seamless sales-to-service experience

3. Pre-Opening & Launch Marketing

• Lead go-to-market strategy for Nutrition Nest opening
• Drive pre-launch buzz, influencer engagement, and community activation
• Execute launch campaigns, events, and partnerships to achieve strong opening revenue targets

4. Digital & Performance Marketing

• Own all digital channels: website, SEO, paid media, CRM, email, and social
• Drive customer acquisition and retention using data-driven strategies
• Manage agency partners and internal teams to optimize ROI

5. Guest Experience & Journey Optimization

• Design a luxury guest journey from discovery visit repeat engagement
• Collaborate with operations to ensure brand consistency and premium experience delivery
• Implement loyalty and referral programs

6. Partnerships & Community Building

• Build strategic relationships with:
  
  • Wellness practitioners and clinics
  • Fitness studios and luxury lifestyle brands
  • Corporate clients and local businesses
    
    
• Drive events, workshops, and experiential marketing initiatives

7. Team Leadership & Budget Management

• Build and lead a high-performing marketing and sales team
• Manage marketing budgets, ROI tracking, and reporting
• Present performance insights and growth strategies to leadership

Key Performance Indicators (KPIs)

• Monthly and annual revenue growth
• Customer acquisition cost (CAC) vs lifetime value (LTV)
• Conversion rates (foot traffic purchase)
• Average ticket size and membership sales
• Digital performance (ROAS, engagement, retention)
• Brand awareness and community engagement

Qualifications

• 812+ years in marketing and sales leadership, preferably in:
  
• Luxury hospitality
• Wellness, fitness, or lifestyle brands
• Premium retail or experiential concepts
• Proven track record of driving revenue growth and brand positioning
• Experience with pre-opening or launching new concepts (highly preferred)
• Strong understanding of digital marketing and performance analytics
• Exceptional leadership, communication, and strategic thinking skills