Bilingual Lead Generation Specialist

Bilingual Lead Generation Specialist

Reporting To: Regional General Manager

Direct Reports: Yes

Status: Full-Time

Salaried

Division: Sales

Job Purpose:

The Lead Generation Specialist is a field-based sales role responsible for driving new business opportunities by proactively identifying and engaging prospective customers. This role focuses on top-of-funnel activity, including prospecting, cold outreach, and appointment setting, to support pipeline growth for Outside Sales Representatives (OSR) and our sales team. This position serves as a critical entry point into outside sales, providing hands-on market exposure and a clear path to revenue-generating roles.

Key Job Responsibilities:

• Conduct daily field prospecting through cold calls, in-person visits, and territory canvassing
• Identify and engage decision-makers within target accounts
• Generate and qualify new business leads to support OSR and BDM pipelines
• Schedule and coordinate appointments for OSRs and BDMs
• Maintain accurate and up-to-date activity tracking in CRM systems
• Partner with OSRs on ride-alongs and territory development initiatives
• Develop a strong understanding of company products, services, and value proposition
• Monitor market activity and provide feedback on competitive trends and opportunities
• Consistently meet or exceed activity and lead generation targets
• Develop new customers; identify, track, and qualify projects
• Works to ensure sales and productivity goals are met
• Meet and/or exceed established sales goals
• Know, comply with and enforce applicable corporate and regulatory policies and procedures.
• Work cooperatively with stores/operations personnel to improve customer service and resolve customer issues
• Foster close, cooperative relationships with peer leaders and other senior executives.

Requirements:

• 1-3 years of sales, customer service or customer facing experience
• Comfortable with cold outreach and handling rejection
• Bilingual in English and Spanish
• Excellent Communication and Influencing Skills
• Persuasive, Energetic, driven, with an ardent desire to achieve results
• Ability to quickly establish credibility and be decisive
• Valid drivers license and reliable transportation

Benefits:

We offer a competitive compensation plan complete with attractive benefits offerings that include (not limited to) medical, dental, vision, life insurance, 401k, paid time off and opportunities for advancement.

Environmental/Occupational Health and Physical Requirements:

A typical day includes driving with frequent stops and utilizing an iPad for Call Reports. To perform the duties of this job the employee must have a clean driving record. The occasional heavy lifting of 30 lbs or more may be required.

XL Parts and The Parts House (TPH) a Marubeni Group is an Equal Opportunity Employer. All employment is contingent upon a successful background check and drug screen that meets the Company’s guidelines for employment.