Vice President of Development & Marketing
| Verified Pay check_circle | Provided by the employer$120000 - $135000 per year |
|---|---|
| Hours | Full-time |
| Location | Utica, New York |
About this job
Job Description
ICAN Vice Presidents provide strategic leadership across multiple programs or operational functions. This role translates agency strategy into coordinated action, ensures quality and compliance, and is accountable for outcomes, staff leadership, fiscal oversight, and mission alignment.
The Vice President of Development and Marketing is responsible for an integrated fundraising and brand management system that ensures diversified revenue growth, donor engagement, community visibility, and strategic communications alignment across all programs and operational departments in alignment with ICAN’s enterprise level strategy and strategic plan.
This role oversees agency-wide Development and Marketing operations, and may supervise Directors, Managers, or equivalent positions within the development/marketing portfolio, and is accountable for contributed Key Performance Indicators (KPIs), brand integrity and revenue performance
Strategic & Operations Leadership
Decision-Making & Accountability
Team Leadership & Development
Data, Outcomes & Quality Improvement
Fiscal & Resource Oversight
Human Resources Oversight
Agency Collaboration
Community & Systems Engagement
Mission & Culture Stewardship
Performance Metrics
Achievement of position specific outcomes and KPIs
Meeting or exceeding quality, compliance, and service delivery standards
Conscientious fiscal management and budget adherence
Effective team leadership, high quality supervision and professional development of direct reports
Cooperation and collaboration with other agency leaders
Positive contributions to agency-wide initiatives
Demonstrated commitment to ICAN mission and values and consistent role modeling of those values
Position-Specific Responsibilities
Translate enterprise strategy into coordinated development operations across the agency.
Set financial direction and policy within portfolio scope.
Supervise and coach Directors/Managers within the finance function.
Establish financial performance expectations and accountability systems.
Lead financial components of strategic planning and agency-wide initiatives.
Reinforce ethical stewardship, transparency, and mission-aligned fiscal decision-making.
Programs / Operational Functions Overseen
Individual Giving and Annual Fund
Major Gifts and Planned Giving
Corporate Sponsorships and Partnerships
Foundation and Grant Strategy
Fundraising Events Strategy and Execution
Marketing and Communications Strategy
Brand Management and Message Integrity
Digital Engagement and Content Strategy
CRM Oversight and Donor Data Management
Key Outcomes & KPIs
Year-over-year philanthropic revenue growth
Increased donor retention rate
Growth in major gift portfolio value
Diversified revenue mix
Campaign return on investment targets achieved
Increased digital engagement and community visibility metrics
Expansion of qualified donor pipeline
Budget / Funding Responsibilities
Development and marketing department budgets
Contributed revenue forecasting
Campaign cost management and ROI analysis
Grant pipeline forecasting
Vendor and consultant oversight (creative, digital, event production)
Community & Partner Relationships
Major donors and prospects
Foundations and grant-making entities
Corporate sponsors and business leaders
Media partners
Volunteer leadership and campaign committees
Education/Experience
Minimum 5 years of progressive leadership experience
Bachelor’s Degree in Business Administration, Nonprofit Management, Marketing, Communications, or related field required
Master’s Degree in related field preferred
Demonstrated experience leading multi-million-dollar fundraising portfolios
Proven success in major gifts, foundation strategy, and revenue diversification
Experience overseeing CRM systems and donor data analytics
Experience representing an organization in senior-level community and philanthropic settings